How Bespoke Web Development Can Improve Your SEO

Search engine optimisation (SEO) is essential for the success of a website. Every web design company worth its salt prioritizes SEO while developing business websites. But the question is, why is search engine optimisation so important, and how does it affect a company’s business?

Importance of SEO

A website can rise to the top of the results page compared to other sites in its field using search engine optimisation (SEO). Users don’t like to scroll down to find what they’re looking for. They skim through the first couple of websites and quickly decide whether or not they should continue reading.

Therefore, you must apply the correct SEO methods to improve your online visibility and user engagement. SEO increases the likelihood of a customer connecting with your business by making it easier for potential customers to locate and access your website.

The Role of Bespoke Web Development in Improving Your SEO

While working on your website’s search engine optimisation, there are many aspects to consider. However, a bespoke web design stands on its own. Let’s explore the role of bespoke web design in boosting your website’s search engine rankings.

 

bespoke web design and SEO

· Makes Your Site Faster

Have you ever wondered why your website loads so slowly? The loading time of your website is a significant component of SEO. To ensure a quick website, you should minify CSS, JavaScript, and HTML, remove render-blocking JavaScript, optimize images, and increase the server’s speed.

According to research conducted by top website designers, nearly 89% eighty-nine percent of frustrated online buyers will never return to a poorly performing website. Therefore, the speed of your website is crucial for search engine optimisation and attracting and retaining customers.

Bespoke web designs optimise your website structure for Search Engine Optimisation so your website can rank higher.

· Helps Make a Responsive Layout

People’s reliance on personal computers and tablets to access the web has diminished as new technologies have become more accessible. It’s a universal desire to have instant access to search results regardless of location.

Mobile devices now account for over 52.2% of all website traffic. This means you are already losing more than half of your consumers because your website is not mobile-friendly.

Google prefers websites with responsive bespoke web designs when determining your search engine position. Therefore, you should consult a top SEO agency in Cardiff if you want to create a competitive website design that helps you rank higher.

· Ensures a Clear Layout

Thanks to the material you’ve posted on your website, you can optimise your keyword usage and target the correct demographic for your business. It will help bring in a steady stream of new customers.

Remember that quality content is not enough. It would help if you were also to pay heed to other factors. Although it may seem daunting initially, designing a bespoke website with information that is easy to read for your visitors is relatively simple if you choose the right web designer.

The best site designs pay close attention to their text’s style, size, and colour. Additionally, they put extra effort into ensuring that their website is interesting and engaging by paying particular attention to white space, length, and additional content (such as graphics). Graphics designers and logo designers can help you in this regard.

Now that search engines have a thorough understanding of your site, they can gauge the quality of your content and the reliability of your website by analysing how users interact with it, what they click on, and how long they stay on a page.

SEO and Social Media

Most people today get their news and other information through social media sites. Therefore, bespoke website development is a powerful method for reaching out to consumers and building brand loyalty. Bespoke websites can incorporate search engine optimisation and social media capabilities right from the start, allowing for immediate deployment. It will undoubtedly affect your website’s position in search engine rankings.

If no one can find your website, it won’t do you any good in expanding your business. This highlights the importance of having a search engine-optimised website. Even though many things can affect SEO results (including, but not limited to, having extensive, informative content and using back-end SEO best practices), your website’s design will substantially affect your search rankings.

A well-designed bespoke website can boost your search engine optimisation in the following ways:

  • Using up-to-date, readable code
  • Making use of a mobile-friendly, responsive layout
  • Offering a straightforward structure for navigating the site so that users may quickly locate the content they’re looking for
  • Encouraging interaction from the user and prolonging their stay on the page.

The issues mentioned above are typically outside the scope of most do-it-yourself website creator platforms. If you choose a professional web design company, you can rest assured that these essential web design best practices will be implemented, leading to optimal SEO performance for your site.

So, Where Can You Find the Best Bespoke Web Designers in Cardiff?

Pixafusion is a digital marketing agency in Cardiff that guides you in the right direction and lets you be your boss. Here we create the best bespoke web design for your company, improving your SEO performance and bringing in more traffic, ultimately leading to higher sales.

When you work with us, you can rest assured that your next web design project will be a success. We have the expertise you need to make your website work for your business, so you can sit back, relax, and let us do our magic!

Bespoke Web Design for a New Business – Does it Help?

Bespoke web design is the need of the hour. To start a new business, you must invest in the magic of customisation and get a web design that encapsulates your company’s essence and core values. You, your clients, and your company can reap substantial rewards from investing in bespoke web design.

1. Optimising First Impression

Competition is constant for every internet venture.

Search engines like Google can generate infinite results for competing businesses in your industry and location. Your website and online presence will be virtually indistinguishable from your competition’s.

To construct a one-of-a-kind website that stands out from the crowd, you need to study your brand and competitors’ sites and develop bespoke web design so you can offer your visitors something they haven’t seen before.

2. Functionality

Bespoke web design and development ensures that your site contains all the features essential to the success of your online venture. You can provide the details your customers need and prompt them to take action, such as making a phone call or sending an email. Bespoke web design and development services can provide you with every possible option.

3. Sustainable Online Growth

There will always be limits to what can be changed on a website. However, a visionary web designer in Cardiff tends to grasp your goals and construct a scalable and adaptable site that endures even as your business develops.

Using a template site, you’re up against the most restrictions. You are limited in what you can add and change on the site and may not receive help from the template’s designers. However, bespoke web designs tend to promote sustainable online growth.

You will get the knowledge and expertise to grow and improve your online presence if you collaborate with the digital marketing agency that created your unique design.

4. Expansion

You must increase your web development and marketing efforts to expand your new company. You can use different approaches to get your new website to the top of Google search results for keywords and to increase sales through eCommerce. A bespoke website design plays a pivotal role in this regard.

5. Uniqueness and Personalisation

Many templates are highly adaptable and can be modified to suit your business’s unique needs by changing fonts, colours, and graphics. However, you are restricted to no more than what is possible within the parameters of the given template.

Many pre-built systems allow you to implement a wholly unique design on top of the platform, providing you with a measure of differentiation. However, these systems are built to be duplicated easily. The code structure is always the same; your idea won’t be original for as long as you’d like.

If you hire a good graphic designer or logo designer to build a theme on top of an existing platform, you may end up spending too much for what is, at heart, a template system. That’s only a waste of money and resources. Instead, invest in bespoke web designs to personalise your site.

6. Comparison of Responsive and Imitated Responsive

The user interface (UI) designer is the first step in developing a site that adapts to the screen size of its visitors’ various devices. The designer will seriously consider the user experience on mobile devices, such as smartphones, leaving out unnecessary content while keeping the most critical parts of the site intact. Its format may differ significantly from a standard computer screen.

responsive web design

Pre-built solutions and templates frequently apply responsive design imitations. The system automatically calculates the screen size and modifies the style and the size of other UI elements like images and fonts. The same basic layout is used but scaled to fit the available space. It’s preferable to have an emulated responsive design than to have no responsive design at all.

Be aware of what your web designer is offering you by asking if it is genuine responsive instead of just an imitation of responsive design.

7. Expertise

Modern, one-of-a-kind, scalable, and produced by the individuals responsible for the coding and not simply the design, a custom website will make it easy to make changes quickly and painlessly.

Companies with expert software engineers, user interface developers, highly skilled web designers, logo designers, and graphic designers deliver bespoke websites. You may rest assured that your website will still be around when you hire one of these organisations rather than a fly-by-night, tiny design agency.

8. The invention of Code and Modern Technology

The founder company spends a lot of money developing pre-built solutions since they are trying to make a solution that works for everyone. This means they will have to repeatedly market that solution over a long period to make a profit. Since the world of technology is constantly evolving, you must have a bespoke website built to keep up with the technology.

Looking for a Web Design Agency in Cardiff?

If you are looking for skilled web designers in Cardiff, well your search is over since we are here at your disposal! Not only will we offer excellent bespoke web designs, but will also help you flourish your new business with result-driven strategies and digital marketing services.

What is Google Analytics?

Google Analytics is an interesting tool to use and can be very beneficial when keeping track of statistics that can be used for marketing strategies for your website.

Behavioural Patterns in Customers

By understanding and looking into the behavioural patterns of your customers you can tailor your marketing and context to match this alongside testing which strategies are working better than others. 

So, by giving you information regarding your customer’s behaviours like what device they use or whether your audience has an age/gender/demographic pattern it can show what will work in terms of making the right impression. This data is also presented in an easy manner through charts and graphs, by segregating each demographic it will make the analysis easier to interpret.  

Specifically, it can help with SEO strategies. By having access to specific data such as the demographics, interests, and behaviour patterns of your traffic you can use that to tailor your keyword generation for example. So, by using keywords that clearly resonate with the traffic being brought to your site, it will highly optimize your digital appearance on google as well as improve your ranking… This information can further be used to build your content up on your website and socials again tailoring it to any data provided by google analytics. This provides an opportunity for trial and experimentation to see whether your SEO strategies will reflect on your build-up of traffic to the website.

One issue we find when offering SEO and access to google analytics to show a client’s performance is that it won’t happen overnight. Strategies need time to show activity. Especially as this source of data shows google traffic brought to the site it can be frustrating when these numbers aren’t always converted into leads so this needs time and patience to show some really valuable data!

Understanding your website’s data and performance will put you ahead of your competition!

What is Web 3.0 and How is it Changing Web Design Trends?

Web 3.0 is powered by artificial intelligence and machine learning. It provides relevant search results based on the full context of the user’s question rather than the terms entered. It protects your data from abuse. Moreover, decentralised technologies like blockchain are at the heart of this web design.

Web 3.0’s Essential Components

New York Times writer John Markoff coined the term “Web 3.0” in 2006. The following five characteristics may help define this concept:

  • The Semantic Web identifies the meanings of words rather than just their keywords to improve web technologies’ capacity for content creation, distribution, and integration.
  • Artificial Intelligence allows computers to interpret information on a human-like level by combining natural language processing with semantic skills, allowing them to provide timely and precise solutions. They improve their IQ and foster higher patron contentment.
  • Web 3.0 sites and services heavily incorporate three-dimensional (3D) design. It can be found in many different settings, such as maps, video games, museum brochures, and more.
  • Semantic metadata improves information’s interconnectedness, leading to increased accessibility. As a result, your perceptions will shift, and you’ll be able to deepen your connections by making the most of all available information.
  • It’s decentralised, so you’re free to share or conceal information as you see fit. Because your actions occur in a decentralised environment, you have more flexibility and control over handling your data.

1. Greater Emphasis on Anonymity and Decentralisation

The decentralised web uses blockchain technology to eliminate the need for third-party administrators. It does so by relying solely on unalterable encrypted data. This would have the practical effect of removing data ownership from individual operators. You would have complete control over this data as it accompanied you to different websites.

Nowadays, every website you visit keeps track of information about you in its own database, many of which sell or otherwise profit from this data. This necessitates fundamental shifts in how designers gain access to and preserve information about their users.

2. Multiple-System Data Sources

Since people will now have control over their data, it will incorporate information from anywhere the person has gone online. This allows designers to create much more unique and memorable experiences. But now that you know this, what do you do with it?

Learning to manage data from sensors, whether from trackers, camera feeds, or infusion pump sensors helps organise the business for handling the level of data. It also helps them benefit from the insights they can provide.

Depending on what information they find valuable for improving the brand’s product or service offering, web designers will need to narrow down, prioritise, and optimise these experiences.

3. The popularity of Augmented Reality and Virtual Reality Experiences

More resource-intensive experiences like AR and VR are now possible thanks to advancements in processing power. Google even has a collection devoted to demonstrating these kinds of experiences. WebXR integrates augmented and virtual reality on the web to make them more accessible and practical.

4. Search Engine Optimisation

Web 3.0 is a more advanced version of the internet that uses machine learning to decipher digital media of all kinds. In the near future, search engines will prioritise providing accurate results on the first try, regardless of the user’s device.

However, they warn that in web 3.0, the battlegrounds for searches will be voice assistant questions, long-tail searches, and position zero results. It will become increasingly important for designers to correctly label these assets for search as systems like Amazon, Alexa, and Google Quick Answers start to display more multimedia content results.

How is Web 3.0 Changing Web Design Trends?

web design trend

Source: Navdeep Yadav, Mantra Labs

The usage of markup languages such as hypertext markup language (HTML), cascading style sheets (CSS), and JavaScript to build interactive and engaging websites is expected to increase in the future. WebGL, which allows developers to make interactive images, will become increasingly popular, as will voice control via gadgets like the Amazon Echo.

Simplifying website layouts, reducing reliance on third-party plugins, and increasing responsiveness to ensure a decent user experience across all devices are expected to become the norm soon. There has never been a better time to launch a brand-new website or improve an existing one. As time goes on, we should expect more frequent and rapid shifts in how the web works. Maintain your company’s edge in the modern digital marketplace by planning.

The following are a few ways in which Web 3.0 will affect web design:

  • Practical and user-friendly web development is on the horizon.
  • User immersion can be improved with CSS, JS, and HTML.
  • WebGL/canvas technology-based, graphically-rich illustrations.
  • The rise of voice-activated devices
  • Websites may eventually become more reactive and less dependent on plugins.
  • Websites that use HTML5, CSS3, and JS rather than Flash or Silverlight perform better.
  • Users with fewer plugins for online games may have a more satisfying experience.

There will likely be a shift toward a more minimalistic web design with fewer graphics to ensure they render correctly on all devices and platforms without hogging too much bandwidth.

Conclusion

Web 3.0 is a reality for today’s young demographic targets, including millennials and Generation Z. Technology is the centre of their universe. They’re looking for something more cerebral. The customer experience (CX) in the Web 3.0 age is predicated on user recommendations, autonomous chatbots, and advanced search results that use machine learning, enhanced connection, etc.

How and why you should be using a platform like TikTok to market your business

As Social Media marketing is such an important part of advertising, it’s important that all potential platforms are covered including platforms that may not seem suitable for a professional outlook. However, the growth in the platform TikTok has shown to greatly benefit businesses and has made thousands of users successful in marketing their brand on TikTok as well as well-known brands ranging from hospitality like Nando’s to commercial flight companies like Ryanair and to fashion brands such as Zara. Making this app the breeding ground for growing customer bases. However, this does mean that there is very high competition and so it is difficult to compete with these high-end brands that have an existing following base. But no fear, here are some tips and tricks you can use to be resourceful and use this app to your advantage.

  • Firstly, ensure you’re fully aware of how to operate the platform, similar to Instagram and Facebook there are hidden accessories that can make managing your account easier and more effective. For example, it might be as simple as making it a business account so you are able to see analytics of who is attracted to your page. Once you have this information you can assess whether you need to alter your content to get these customer groups or whether you want to diversify.
  • Also, it’s important to note that this app is for all types of content and users so the use of hashtags will be essential. This is because your videos could pop on certain timelines and algorithms and ensure you end up on the right one so you’re targeting the right audience, this can then be closely managed. Once you do it right the first time and fall into the right category all you have to worry about is your actual content.
  • Content is so imperative when it comes to marketing online as it puts across an image of your business to your followers and audience, so you have to make sure your content is creating the right image you want to have. For example, professionalism should be considered but being on an app like TikTok where your videos need to go viral to be successful can make it difficult, so you need to find the right balance. 
  • The best way to find out how to do this is simply through good old competitive stalking, seeing what your competitors are doing that is working. So, even though there is high competition, it also gives you a chance to adapt to their content and make it your own to give you an upper hand in bringing awareness to your brand.
  • Alongside finding customers it’s also a business opportunity to find business partners or potential influencers to market your products. By using this you are able to bring awareness to your products and profile to hopefully grow your following. If you want to find out any more information regarding influencer marketing or the use of word of mouth then check out our other blog ‘The impact of word of mouth and influencer marketing on a business and customer perspective’.

Once you have mastered the ins and outs of a platform like this one, these same skills can be used on other Social media platforms, making marketing on social easier and more effective. It’s good to note that this will take a lot of time and effort, but this will pay off in the future. 

How significant is customer behaviors: The factors of Purchase Intention

We are all customers or have been at least once before and we all have different behaviors that put us in certain target markets, from a business point of view it’s essential this is done effectively. In essence, this looks into a customer’s buying habits/patterns and influences what encourages purchases, and social trends so a business can better market their products and services, this also takes into account how natural tendency and inclination can impact the decision to purchase.

All of these factors correspond with each other but need to be looked into separately. Customer buying patterns are usually influenced by an external factor some of the time this can be social media however, these social media trends need to be categorised and adapted to marketing strategies for example, with the summer months coming soon, this means hotter weather, therefore, summer clothes are in demand and so customers may buy now during sale periods so they have summer clothes for the occasional hot weather that’s occurring now and for when it’s at its peak. So, for a fashion brand, you could market a sale of summer clothing going on, attracting customers and increasing sales. An article created by Forbes magazine found that 80% of consumers were more likely to purchase a product if a friend highlighted it on social media, stating that “the era of virtual word-of-mouth recommendations is in full effect”. Therefore, showing the significance social media has on purchasing behaviors.

Consumer behavior can be dependent on several factors, one proven is the color emotion association theory, this means that an individual may be more drawn or more likely to purchase a product depending on what colors are on the packaging, the brand, the product, etc. Color is a key element in any business brand/package process as you want the color to be associated with your brand. For example, in supermarkets green would be ASDA, blue would be Tesco, red for Sainsbury’s, etc. This also goes hand in hand with the actual brand logo and association with that but having the initial color trigger the familiarity with your brand creates awareness and customer loyalty. If customers are reminded of your brand by seeing certain colors they will most likely purchase again, creating retention. A study conducted by the student, Satyendra Singh found that 90% of consumers make purchases dependent on their color by making ‘snap judgments’- the initial thought of the product. This also took into account the perception of the brand and also associations/traits that came with that certain color, this study was called ‘Impact of Colour Marketing’.

It’s also important to take into consideration the key differences between old and new customer behaviors and how they differ. Although your targeted audience may stay the same it’s also important to understand what has influenced your target audience to change their purchasing habits. This can be highlighted by measuring purchase intention, this can show what is encouraging purchasing and how retention is formed (and upheld). The main way to do this is through customer feedback via surveys, by asking them scaled questions where they are able to provide a rough estimate as to when they may purchase a certain product again can provide information on which demographic should be targeted when that time comes. This can be done through tailored and directed marketing strategies like a personalized email during the post-purchase stage.

Overall, understanding consumer behavior can be very difficult without extensive research into the targeted audience and has elements of psychology, chemistry, and economics that need to be taken into consideration but when the understanding part is achieved it’ll make marketing and selling goods easier, more effective and efficient for the business and customers will feel more satisfied when their needs are met.

The Impact of Word of Mouth & Influencer Marketing

Both of these strategies of marketing are very effective and work for hand in hand; an influencer complimenting a product and showing how desired it is, makes customers want it (especially if said influencer had a large following of the intended targeted audience). If this type of marketing is done correctly then it can be greatly beneficial in creating sales and creating a large awareness of the brand, product, or service. 

However, like many marketing strategies, this needs to adhere to your business and its needs. By being a small local business you may not have the funds to pay for sponsorship for example and so positive word of mouth would need to be taken advantage of. Word of mouth can be spread through social media and so having a presence across certain platforms would greatly help this, as the public will be able to comment/review your product or service on your platforms. It’ll be the first place a potential customer will look to see if it’s worth investing in. The issue with word of mouth is that unfortunately negative reviews spread quicker and are seen by more compared to positive reviews which can’t be helped, customers may purposely search for negative reviews to make a decision as to whether it’s worth their visit. It may sound obvious but it’s important to realize how customers behave especially when they choose where to take their business, M. Nick Hajili stated in the International Journal of Market Research that:

 

“Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in eCommerce by directly influencing intention to buy and indirectly to influence perceived usefulness.”

Alongside using word of mouth online it’s also very effective face to face as 92% of consumers stated that they would trust a family or friend’s opinion on a product/ service compared to the advertisement, this was found in a report by Nielson. 

This is not to say however that a small business can’t use influencer marketing, if by chance an influencer stops by your store and posts about your product/service or if a said business decided to send an influencer or celebrity a package of their goods known as a PR package in hopes they may review your products to their followers without paying a large cost for a potential positive fake review. PR packages should be very specific and require research into who to send what, this could either be the make or break of your brand.

Even though this all looks pretty pessimistic regarding negative reviews or negative word of mouth but think of it as customer feedback, unfortunately, it is very public and could be detrimental but it also highlights how to better your business, which you can do for your future customers. This leads us to the fake reviews and some customers’ opinions on influencer marketing;

Fake reviews from paid promotions can be beneficial but not if they put your business in a position where they can’t offer it, for example, a spot cream that’s meant to reduce the look of spots might be marketed by the influencer as completely disappearing them… for future customers, it can cause confusion and may do more harm than good, so it’s important that the influencer won’t just say positive things just because you’re paying them to, you want them to be honest with your future customers. Alongside this, customers’ opinions on this type of promotion can be fairly negative as they feel that the influencers are only saying positive things because they are getting paid for it, providing a fake review. This would probably give the influencer more negative feedback than intended. Still, it will also reflect badly on your brand- you’re willing to pay someone just to say something good about your product- the fact that you need to go to those lengths for a positive review may do more harm than good on your brand image. This could be argued as 61% of consumers said they trusted influencer reviews and recommendations which is still over half of the intended audience showing it has some significance over opinions (source thesocialshephard.com

In general, if you wish to take your brand into these types of marketing strategies, it’s important it’s done properly and with extensive research to ensure it’s done correctly, picking certain influencers that correspond with your products (makeup influencers given makeup products to try) and encouraging customer feedback directly to the business can be worth it for your businesses future.

The Key Differences Between Traditional & Digital Marketing

The diversification from traditional to digital marketing has been very significant in recent years. External factors and environments have meant that businesses have needed to adapt to the growing demand to become online or e-commerce. The most recent being Covid-19  which led to physical customer interaction being limited and so being moved into becoming intangible for example, the use of the platform zoom for meetings.

This has also allowed businesses to integrate from physical marketing (most traditional types of marketing) materials like magazines and newspapers to a well-designed website and the use of video telephony to visibly communicate with customers directly over a screen.

Regardless of the pandemic’s aid in pushing businesses to become digital, it was always a  means to reach global relations. For most businesses global expansion is greatly beneficial which has been achieved through several digital marketing strategies, it allows a closer relationship to be formed with suppliers and customers, making them feel safe and trusted in relations with the company and providing a cost-effective way to expand (increasing their  ROI). ROI is Return on Investment, this is important to track as it shows how profitable the investment is showing to be and whether it was worth the initial cost, if this is high it means you will make back the money invested quicker. Through traditional marketing means, almost a fifth of marketers found that email campaigns provided excellent results for their ROI according to email marketing statistics on the podium showing the positive aspects of traditional marketing materials.

There are still several aspects however where traditional marketing is still very effective and reflects the image of a business well, especially if they are a local and small business. This means they won’t need to make large investments in some digital marketing services and can stick with a simplistic local image. It all depends on the business and how you want it to be perceived by your target audience, especially if the business operates in a niche market.

Overall, for most businesses it’s encouraged that a digital approach is taken, especially as it was found to have 50% higher interaction rates with customers compared to traditional marketing means (sourced from digitalthirdcoast.com) and also as we are growing in a fast-paced environment that’s becoming more digitally aware, it means businesses need to be up to date with how fast pace this is becoming. Being up to date with growing trends through the use of digital means, allows your content to be relevant and your data collection is accurate.

As Digital Marketing is such a key aspect in businesses it’s important you choose the right marketing agency for you, that fulfils your and your business’s needs. At Pixafusion we ensure that these needs are met and ensure the perception you want is shown to your customers. On our website you can see the range of services we offer that have both traditional and digital aspects, so we can do it all for you! That being said our expertise lies with digital marketing materials and so if you wish for this to be done by professionals then look no further.

All in all, it’s important to take into consideration recent times and how that can affect your business and as marketing is a key aspect of several business operations it’s important it’s done correctly.

10 reasons why you need a new website

Having a website is putting a face to your brand and you want to make sure your website perfectly reflects your business. Your website does not need to have millions of pages and content, but keeping it up to date and showcasing what your business offers are the priority. Take a look at your website and ask yourself when was the last time you updated it? Your website is the star of your business and for many customers, your website will be the first interaction they will have with you. 

Here are our top 10 reasons why you need a new website: 

  1. A website provides a professional presence and focal point for your business. 

The initiation of any business relationship with the customer begins when the customer searches for a product or service. While you do not need a website to get discovered on a search engine, what consumers want to find is your website. 

Directory listings provide very little information about your business other than a brief overview, hours of operation, and contact details. Internet users want more detailed information about your products and services that only a website can provide. Only if you have a website, can you truly attract the 95% of consumers who search online. 

  1. It works 24/7/ 365 days as many prospective clients will research out of hours. 

Even when the office closes at the end of the day, the company website is here to stay 24/7. You can access all the information you need through a website without having to contact a member of the team! Many clients conduct due diligence before making contact, not having a website may mean you miss out on opportunities as a website makes customers more confident of your abilities. 

  1. A website is an opportunity for you to demonstrate your knowledge & expertise and showcase your products and services in more detail than you can on social media only. 

Utilising social media to help promote your business is a great way to get your name out there and share new products/services. When using social media, it only allows you to dive into detail about a product/service to a certain extent whereas a website gives you endless opportunities to showcase your business.

  1. A website can be used to build long terms relationships. 

Websites are used to help build relationships with customers right from the start of their customer journey. In fact, many websites also provide useful tools for their customers like cost calculators, product finders, etc. These are all powerful techniques used on websites to let customers know that a business understands their needs and can deliver the right solutions. This helps build relationships that not only increase the likelihood of a sale but that the customer will stay loyal to in the long run. 

  1. A website helps a business stay relevant. 

Customer experience is now the main area of competition between companies. Consumers are willing to pay more for a great customer experience and appreciate it more than the product or the price. A website is a key part of delivering an exceptional customer experience by enabling customers to find, discover and purchase products and services quickly, easily and conveniently. Having a website helps a business stay relevant to the needs of modern consumers and stay competitive with competing businesses. 

  1. A website makes your business look professional. 

When scouting a company to assist you in achieving your goals, a website is the best way to get a feel for what they do. Having a website that is attractive and has good functionality is the first step in setting your business apart from the competition. Without a website, potential customers may question the legitimacy of your business and opt to use a competitor. 

  1. SEO and content. 

Search engines like updated content. When an update is made to your site, Google and other search engines index your pages, resulting in a change in your ranking. Ensuring you be consistent with updating good quality content will help you increase your chances of being noticed on search engines. 

  1. Your website does not integrate with social media.

Your website and social media go hand in hand to promote your business, having easy access to your social media profiles is a great way to get customers engaged. Your social media profiles should be linked on your website, either in the header, footer or using a sticky tab. 

  1. Mobile-Friendly 

Have you ever entered a website on your phone/tablet and could not read the content? Ensuring your website is optimized for more than the desktop experience is progressively important. According to Google, nearly 75% of users prefer a mobile-friendly site, so this is a huge market your business does not want to miss. 

  1. Website design affects the impression that customers get from your business. 

Building a website is creating an identity for your business. Your website will determine whether or not the customer will want to use your business or go elsewhere. Selecting the right design, colour scheme and content will allow your business to develop a personality and be the reason why customers choose your business.

A Website is Supposed to Perform, Isn’t It?

A Website is Supposed to Perform Isn’t It?

Building websites is a real passion for us, so much so that it does not feel like work but a website on its own is not going to find you visitors and ultimately customers. Once established it’s going to need some consistent help and support to achieve that. Why consistent, well we feel that marketing is a journey, and you need to continue that journey every day.

So, going back to your website, you have spent good money on it, and you think it looks great and the journey the customer has on the site seems to you to be flawless, but nothing is happening, little or no visitors are coming, no enquiries and orders?

What do you do?

Firstly, don’t panic, think of your website on these terms:

“You have bought a sportscar, it looks great, it sounds great, it drives great but if you keep it in the garage who is going to see it unless you tell people where it is, or you park it somewhere where everyone can view and admire it”

OK, I get it so where do I need to park my website to get it seen for starters?

Well, let’s start with SEO = Search Engine Optimisation

SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Put simply, when someone is searching for a product or service that you offer, the higher you are in the rankings the better your chance of being found. So of course, everyone wants to be on the first page. This can be achieved over time but requires consistency of either your time or investing in experts to maintain it for you after all how much free parking is around these days?

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with the intent to find information about products and services with a view to making a purchase and this has increased dramatically during the pandemic. Search is often the primary source of digital traffic for businesses and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a real impact on your bottom line.

Is there a cost?

Well, if you have the time to learn the skills and the monitoring tools then you can do this yourself, but it does require discipline and consistency. If not, then we can take care of this for you.

Next time…Lets talking about other things you can do to help your website deliver what you are looking for.

In the meantime, want to learn more about SEO, reach out to us at [email protected]