Search engine optimisation (SEO) is essential for the success of a website. Every web design company worth its salt prioritizes SEO while developing business websites. But the question is, why is search engine optimisation so important, and how does it affect a company’s business?
Importance of SEO
A website can rise to the top of the results page compared to other sites in its field using search engine optimisation (SEO). Users don’t like to scroll down to find what they’re looking for. They skim through the first couple of websites and quickly decide whether or not they should continue reading.
Therefore, you must apply the correct SEO methods to improve your online visibility and user engagement. SEO increases the likelihood of a customer connecting with your business by making it easier for potential customers to locate and access your website.
The Role of Bespoke Web Development in Improving Your SEO
While working on your website’s search engine optimisation, there are many aspects to consider. However, a bespoke web design stands on its own. Let’s explore the role of bespoke web design in boosting your website’s search engine rankings.
· Makes Your Site Faster
According to research conducted by top website designers, nearly 89% eighty-nine percent of frustrated online buyers will never return to a poorly performing website. Therefore, the speed of your website is crucial for search engine optimisation and attracting and retaining customers.
Bespoke web designs optimise your website structure for Search Engine Optimisation so your website can rank higher.
· Helps Make a Responsive Layout
People’s reliance on personal computers and tablets to access the web has diminished as new technologies have become more accessible. It’s a universal desire to have instant access to search results regardless of location.
Mobile devices now account for over 52.2% of all website traffic. This means you are already losing more than half of your consumers because your website is not mobile-friendly.
Google prefers websites with responsive bespoke web designs when determining your search engine position. Therefore, you should consult a top SEO agency in Cardiff if you want to create a competitive website design that helps you rank higher.
· Ensures a Clear Layout
Thanks to the material you’ve posted on your website, you can optimise your keyword usage and target the correct demographic for your business. It will help bring in a steady stream of new customers.
Remember that quality content is not enough. It would help if you were also to pay heed to other factors. Although it may seem daunting initially, designing a bespoke website with information that is easy to read for your visitors is relatively simple if you choose the right web designer.
The best site designs pay close attention to their text’s style, size, and colour. Additionally, they put extra effort into ensuring that their website is interesting and engaging by paying particular attention to white space, length, and additional content (such as graphics). Graphics designers and logo designers can help you in this regard.
Now that search engines have a thorough understanding of your site, they can gauge the quality of your content and the reliability of your website by analysing how users interact with it, what they click on, and how long they stay on a page.
SEO and Social Media
Most people today get their news and other information through social media sites. Therefore, bespoke website development is a powerful method for reaching out to consumers and building brand loyalty. Bespoke websites can incorporate search engine optimisation and social media capabilities right from the start, allowing for immediate deployment. It will undoubtedly affect your website’s position in search engine rankings.
If no one can find your website, it won’t do you any good in expanding your business. This highlights the importance of having a search engine-optimised website. Even though many things can affect SEO results (including, but not limited to, having extensive, informative content and using back-end SEO best practices), your website’s design will substantially affect your search rankings.
A well-designed bespoke website can boost your search engine optimisation in the following ways:
- Using up-to-date, readable code
- Making use of a mobile-friendly, responsive layout
- Offering a straightforward structure for navigating the site so that users may quickly locate the content they’re looking for
- Encouraging interaction from the user and prolonging their stay on the page.
The issues mentioned above are typically outside the scope of most do-it-yourself website creator platforms. If you choose a professional web design company, you can rest assured that these essential web design best practices will be implemented, leading to optimal SEO performance for your site.
So, Where Can You Find the Best Bespoke Web Designers in Cardiff?
Pixafusion is a digital marketing agency in Cardiff that guides you in the right direction and lets you be your boss. Here we create the best bespoke web design for your company, improving your SEO performance and bringing in more traffic, ultimately leading to higher sales.
When you work with us, you can rest assured that your next web design project will be a success. We have the expertise you need to make your website work for your business, so you can sit back, relax, and let us do our magic!