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How Prevalent is Mobile Traffic vs Desktop Traffic

Mobile Traffic Is As Prevalent As Desktop Traffic

July 3, 2024

by Pixafusion Marketing Agency with No Comment Business Mobile Traffic Technology Web Design

The evolution of internet usage has been nothing short of revolutionary. One of the most significant shifts in recent years is the rise of mobile traffic, which has now become as prevalent as desktop traffic. This transition has profound implications for businesses, marketers, and web developers. In this blog, we will dive into the factors that are driving this change.

The Rise of Mobile Traffic

There are many factors that have contributed to the surge in mobile traffic, such as the advancements in mobile technology, the proliferation of mobile devices, and changes in consumer behaviour. Mobile devices have developed so much, to the point where they have become ubiquitous, offering convenience and connectivity that desktops cannot offer. According to Statista, the number of smartphone users worldwide reached approximately 6.8 billion in 2023, a significant increase from the 3.7 billion users in 2016.

Along with mobile devices being ubiquitous, mobile internet access has become more affordable and widespread, enabling more people to browse the web, shop online, and interact on social media via their mobile devices. The development of high-speed mobile networks such as 4G and 5G has further accelerated this, providing faster and more reliable internet access on the go.

Statistical Evidence

Several statistics highlight the growing dominance of mobile traffic in the modern world. As of 2023, mobile devices accounted for 56% of global web traffic, a significant increase from 31% in 2015. This shift is even more pronounced in certain regions, such as Asia and Africa, where mobile usage far exceeds desktop usage due to mobile devices being more accessible and affordable.

E-commerce is a sector where the impact of mobile traffic is evident. According to forecasts on Statista, retail sales from m-commerce in the UK are expected to surpass the 100 billion British pounds mark by 2025. This coincides with high mobile usage, as close to 100% of individuals in the UK between the ages of 16 and 54 owned a smartphone in 2023.

The Impact on Businesses

The rise of mobile traffic has significant implications for businesses across all industries. Companies must now prioritise mobile optimisation to ensure their websites and applications provide a seamless user experience. Google’s mobile-first indexing means that

mobile devices are prioritised ahead of other desktop devices in search results. This has made mobile optimisation more critical for maintaining search visibility and attracting organic traffic.

Due to this, businesses must adapt their marketing strategies to target mobile users effectively. This includes leveraging mobile-friendly advertising formats, such as vertical video ads and in-app advertisements, as well as utilising location-based marketing to reach consumers at the right place and time.

Case Studies

Major retailers such as Amazon have heavily invested in their mobile app and have optimised their website for mobile users. The Amazon app offers customers personalised recommendations, easy navigation, and one-click purchasing, which contributes to its dominance in the m-commerce market.

The banking sector has also seen a significant shift towards mobile banking. Many banks have developed mobile apps that allow customers to manage their finances, transfer money, and deposit checks. According to Insider Intelligence, mobile banking is expected to reach 3.6 billion users globally by the end of 2024.

Social media platforms are useful for businesses to use for advertising their products and services. As of 2023, Facebook reported that 98.3% of their active users accessed the platform from a mobile device. The high number of mobile users means that platforms such as Facebook optimise their interfaces and advertising formats for mobile use.

Final Thoughts

The shift towards mobile traffic is a defining trend of the modern digital landscape. Businesses must adapt to meet the demands of mobile users as mobile devices continue to dominate internet usage. Businesses must optimise websites and applications for mobile users, leverage mobile-centric marketing strategies, and remain at the forefront of technological advancements. Embracing the mobile-first approach allows businesses to enhance user engagement, increase sales, and secure a competitive advantage in an increasingly mobile world.

Digital Marketing New Year Trends that will Help Boost Your Business

December 29, 2022

by Pixafusion Marketing Agency with No Comment Business Digital Marketing

Marketers are now heavily investing in digital marketing strategies and exploring new areas for growth to stay afloat. Despite the upheaval, companies that are nimble, adaptable, and inventive are flourishing. A lot of companies are keeping their chins up despite the uncertainty. With New Year just around the corner, more and more people are adopting digital marketing strategies.

1. Emphasis on a Plan with Measurable Social Impact

It’s not a new phenomenon for brands to advocate for the causes they believe in. However, the shift in how businesses are presenting themselves in response to global events is reflected in the fact that they are placing their impact strategy at the heart of their digital marketing plan. Brands that show initiative and care about their customers’ values and beliefs are more likely to succeed.

2. Promotional AI

Promotional AI is an incredible strategy that can be worked around New Year’s. Recently, there has been a meteoric rise in the use of artificial intelligence (AI)-powered services including content generation, chatbots, and search engines.

There’s a lot of excitement about AI’s potential for digital marketers around New Year. There is a correlation between the performance of a digital marketing effort and the speed and accuracy with which data about client behaviour can be gathered using AI.

Marketers’ time can be freed up for more complicated duties like creative strategy formulation when AI is utilised to automate routine chores like data collection and analysis.

Search Engine Optimization (SEO)

Many of your clients are still taking advantage of the convenience offered by digital assistants. Users can now conduct web searches without ever touching their phones, thanks to features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant.

Plan on making adjustments to your search engine optimization (SEO) to accommodate voice searches. Consider the natural language terms individuals would use to ask their virtual assistant to discover you. According to Google,

3. Visualization of Content for Telling Stories

You could be forgiven for assuming that “readable” material is more important than graphics and design in modern times, what with the rise of smart speakers and voice search.

It’s true that innovations in voice search are impacting how we’ll create content in the future, but that doesn’t mean you should ignore visual content or the fundamentals of brand storytelling in the present. People are more likely to engage with a piece of content if it also includes visual elements.

4. Personalization

One of the most significant developments in marketing is personalization. Create advertising and marketing efforts that focus on specific people, rather than broad demographic groups to have a significant effect on your traffic, leads, and revenue this New Year.

Email marketing campaigns are the best approach to customise interactions with customers. Consider trust, brand alignment, and comprehension when developing a digital marketing plan.

5. Introduce Solutions

People are looking for solutions, especially as the New Year starts. They have new motivations, new determination, and a new sense of achievement; therefore, it’s essential to provide them with solutions. People want to follow strong, reliable leaders who can advise them on where to shop, who to work with, and what services to use.

Customers will become loyal to your brand if you establish yourself as an authority in your field and cater to their psychological and social requirements.

6. Create Material in accordance with Google’s E-A-T Guidelines

If you want your site to rise in the results around New Year, you must prove to search engines that the content you provide is quick, accurate, trustworthy, and authoritative. Create content and develop strategies for digital marketing in accordance with Google’s E-A-T (expertise, authoritativeness, and trustworthiness) guidelines.

7. Invest in a Podcast

Creating a podcast is one of the best ways to transform your C-suite employees into influential voices in your field. In 2022, 62% of Americans listened to podcasts. It’s an easy approach to connecting with your audience, and conveying your expertise, and doesn’t need as much production as video.

8. Make Promotional Videos

The word “video” or the thought of making one yourself may make you uncomfortable but have no fear. It is an exceptional digital marketing strategy and it won’t cost as much as you imagine. A good camera and a microphone are all that are required. In many instances, a smartphone will do the trick.

Do the following to enhance search traffic to your site:

You should make sure your video helps your ideal customer with their problem.
Applying appropriate keywords to your YouTube video will increase its visibility.
The name you give your video is also crucial.

The most important thing to know about video marketing is that videos are currently the most popular type of content on any social media site.

9. Use Networking Sites

Depending on your specific business objectives and audience, you should allocate your resources accordingly. Instagram is your best chance to reach Generation Z this New Year. On the other hand, if you’re in the business, you might appreciate the more formal atmosphere that LinkedIn provides.

Use social media for customer retention and customer acquisition. Remember that the more often a potential customer sees your brand, the better chance you have of gaining their trust and, eventually, their business.

What are YOUR plans for the New Year?

When it comes to marketing, do you plan to hire a digital marketer? Hire us at PixaFusion, a digital marketing agency Cardiff to increase your team’s social media activity. Send us your New Year’s resolution and let us know if we can lend a hand.

Advertising Strategies to Increase Sales around New Year

December 26, 2022

by Pixafusion Marketing Agency with No Comment Advertising Digital Marketing Google Analytics Social Media Marketing

Sales and expansion tend to slow down in the weeks following the holiday season. Consumers have just about spent their last dollar on holiday gifts, seasonal decorations, and expensive fare. In addition, Covid-19 continues to have far-reaching effects on our society, and a sizable proportion of the population continues to experience mental and economic hardship as a result.

Your target demographic might not be ready to make a purchase or go forward with your company. After the holiday rush has died down, the new year ushers in an excellent window of opportunity for some creative and interactive approaches.

1. Encourage Impulse Buying

The impact of spur-of-the-moment purchases cannot be overstated by any store, virtual or traditional. They play an important role at the register, both as impulse buys and as necessities.

You should plan ahead for the New Year to capitalise on impulse buys and returns. Remember that the first few weeks of the New Year are peak return weeks. Many folks receive unwanted presents around the holidays. They may have also purchased an item in anticipation of New Year’s or a holiday that has already passed without their opportunity to use it.

What’s crucial to remember is that a customer’s return trip to your website is an excellent opportunity to upsell them on other products. Buying on impulse is the quickest method because the consumer has less time to deliberate over the purchase.

2. Include Data Analysis

Finding out what people are looking for online and catering your content to those queries is a surefire approach to increasing your site’s traffic. It’s important to include data analysis in your plans for the New Year. Knowing what people are looking for is crucial. This could have an instantaneous impact on your bottom line if you run an online store.

3. Get Social with Your Audience

Hosting a contest is a great way to get people talking about your brand on social media, one of the most popular New Year marketing strategies. Many people view the beginning of a new calendar year as a chance to begin anew. For the most part, it functions as a creative reset button.

4. Advertise a Sale for New Year’s

New Year’s Day sales are always a good idea, even if you aren’t introducing a brand-new product. The best way to get people talking about your campaign is to centre it around the New Year.

Even if the holidays and deals have finished, there may still be people waiting for lower prices. Allow those customers to try out your goods and services now.

How?

By means of limited-time discounts.

With the help of some brilliant New Year’s marketing strategies, you can get rid of any remaining holiday stock in a flash.

There is no guarantee that customers who shop during these limited-time events will return. However, they can be utilised to your benefit to efficiently liquidate surplus stock.

If you don’t feel like being creative with your promotion, a straightforward discount offer will do the trick. Social media advertising can be used to spread the word about the sale.

Due to people’s high spending habits, you may not see as many purchases from this type of campaign as you would over the holidays. However, it can still help you avoid a sales slump just as the New Year begins.

5. Make Regular Website Updates

Your website represents your online reputation. Before doing business with you, consumers will likely look you up online. Therefore, you should also make sure your website is updated with your New Year marketing messaging. Google advertising is a surefire way to boost your sales.

We understand how challenging it is to regularly update your website; therefore, we propose the following strategies:

Dedicated landing pages for an advertising drive
Modifying the website’s main banner and featured pictures to reflect the New Year’s advertising push
Including a seasonal exit pop-up in your site’s design

6. Make sure Your Current Advertising Efforts have New Year’s Landing Pages

Be selective and only utilise high-quality visuals that accurately represent the visual identity of your brand. As soon as you’ve finished creating them, be sure to hand off your brand style guidelines to the design team so that everything stays on brand.

7. Have a Contest to Mark the Occasion

A giveaway is a great method to get people talking about your brand on social media. Have participants follow your page, like and share the post, and tag their friends to enter. The act of tagging friends in the hopes of winning a prize is a surefire method to develop your following and spread the word about your company.

Are You Still Unsure? Approach PixaFusion!

Having a professional bespoke web designer can be the most practical opportunity for most businesses since it allows them to take care of their website’s software updates, online security, and functionality upkeep themselves.

Pixafusion, an advertising agency Cardiff, gives you a hand while still allowing you to steer the ship. You’ve come to the right place, as we’ll collaborate with you to create a one-of-a-kind website that dominates search engine results, brings in new clients, and increases your profits.

How to Spice Up Your Sales Through Web Design During Christmas Season

December 20, 2022

by Pixafusion Marketing Agency with No Comment Business Web Design

The impending festival season is undoubtedly creating greater prospects for online purchasing. One of the secrets to thriving online sales this time is improving the web design to catch up with the festive spirit and enhance the purchasing experience.

· Incorporate Seasonal Decorations

Obviously, incorporating seasonal implications into your web design is the first step. Gaining more interest and customers is possible with the help of an appropriate and efficient holiday layout.

Putting some holiday cheer into your online store requires more than just giving your brand a Santa hat. You must consider carousels, sales highlights, background graphics, and videos. You can tailor the amount of holiday spirit infused into your online to the wares you sell and your intended ROI.

Naturally, you’d want to immerse your site’s users in the Christmas mood from every angle if you’re selling festival-related consumables and planning enticing promos. Make sure you have an excellent and eye-catching promotion area on your homepage, with connections to microsites decked out in holiday cheer and offering unbelievable deals.

There is plenty of potential for innovation if you want to use Christmas to boost brand love for your business, even if your products don’t have a Christmas feel.

Here are a few examples of what your site could be used for:

A joyful holiday season and New Year greeting in a pop-up newsletter sign-up form.
Santa Claus sleigh animations.
Incorporate a redder colour scheme in keeping with the subject matter.
Rearrange your product catalogue with seasonal best-sellers at the front.

· Incorporate Visuals into Your Web Design

Prepare all the visuals you’ll need to advertise the sale’s changing deals, such as banners advertising discounts. Timed offer modifications can be implemented smoothly on your site, but this requires careful planning and sufficient development and testing time. You should update your promotional graphics and language appropriately across your site.

· Get the Most Out of Your Calls to Action

The Christmas spirit can be amplified with even little adjustments. If you want to give your call-to-actions a festive vibe, you can use icons of cute presents, bells, and snowflakes, or even better, animations.

It might be considered heretical to deviate from a brand’s established visual aesthetic. Having a little lighthearted fun with the buttons is a great way to show your holiday spirit without going overboard.

· Include Excellent Material for the Holidays

This is an essential component of your trip preparations. Find an engaging copy that fits the Christmas spirit, and make changes to your bespoke web design. A good place to start is by developing a content theme that can be used across all Marketing channels (website, social media, and email marketing).

Avoid attempting anything very fancy or intricate. Customers will be inundated with marketing material, so it’s best to get to the point quickly and concisely. Highlight the cost savings that they will incur by purchasing from you.

Customized material is fantastic. Approach a digital marketing agency or a bespoke web designer to get your hands on the best theme for your festival-friendly content.

· Modify the Logo to Reflect the Content

Many businesses are adapting their branding strategies to reflect the joy of the holiday season. It’s time you joined the bandwagon and created a spectacular festive rendition of your logo. Bringing some holiday cheer to your brand doesn’t require much more than a sprig of mistletoe.

Here is a cool example from Nike for your convenience:

· Give No Space to Errors

Infuriating your online customers is a surefire way to lose sales if your website experiences technical difficulties during the holiday shopping season. Create something engaging to increase the likelihood that buyers will return. Employ a web designer to ensure there are no anomalies.

· Don’t Let Your Brand’s Identity Stray from What it Stands For

Adding a bow or a strand of holiday lights to your logo is a simple way to inject some holiday spirit into your business. However, don’t alter identifying features like your logo, brand colours, or website’s fonts. To convert visitors into buyers, your website must immediately reassure harried browsers that they have arrived at the correct destination.

· Be Welcoming in Your Holiday Artwork and Writing

The more diverse your images, infographics, and writing are, the more people your website design will likely reach. Of course, if your shop sells seasonal goods in preparation for a particular winter celebration, such as Christmas, Hanukkah, Diwali, Yule, or another, you should target your language accordingly.

· Have a Fun Activity Ready for Guests

Make people who land on your homepage eager to start purchasing. Put the main selling point of your store front and centre by adding seasonal touches and a hero image.

· Offer Holiday-Goers an Incentive to Sign up for Your Mailing List

Put a sprig of holly in your opt-in box and give a coupon code to all the new people that sign up for your email list.

· Update Your Payment Options and the Checkout Process

If you want more people to buy something from you, make the checkout process as painless as possible. Consider accepting other payment options, so clients can make purchases without entering their payment information each time.

Looking for a Web Designer in Cardiff?

If you are looking for cost-effective, modern, bespoke web designs for businesses that build trust and generate quality leads. Look no further as Pixafusion, a competent digital marketing agency, is here to solve your dilemma! Want to discuss any projects? Feel free to say Hi and talk to our experts.

How Bespoke Web Development Can Improve Your SEO

October 27, 2022

by Pixafusion Marketing Agency Business Digital Marketing Google Analytics Web Design

Search engine optimisation (SEO) is essential for the success of a website. Every web design company worth its salt prioritizes SEO while developing business websites. But the question is, why is search engine optimisation so important, and how does it affect a company’s business?

Importance of SEO

A website can rise to the top of the results page compared to other sites in its field using search engine optimisation (SEO). Users don’t like to scroll down to find what they’re looking for. They skim through the first couple of websites and quickly decide whether or not they should continue reading.

Therefore, you must apply the correct SEO methods to improve your online visibility and user engagement. SEO increases the likelihood of a customer connecting with your business by making it easier for potential customers to locate and access your website.

The Role of Bespoke Web Development in Improving Your SEO

While working on your website’s search engine optimisation, there are many aspects to consider. However, a bespoke web design stands on its own. Let’s explore the role of bespoke web design in boosting your website’s search engine rankings.

· Makes Your Site Faster

Have you ever wondered why your website loads so slowly? The loading time of your website is a significant component of SEO. To ensure a quick website, you should minify CSS, JavaScript, and HTML, remove render-blocking JavaScript, optimize images, and increase the server’s speed.

According to research conducted by top website designers, nearly 89% eighty-nine percent of frustrated online buyers will never return to a poorly performing website. Therefore, the speed of your website is crucial for search engine optimisation and attracting and retaining customers.

Bespoke web designs optimise your website structure for Search Engine Optimisation so your website can rank higher.

· Helps Make a Responsive Layout

People’s reliance on personal computers and tablets to access the web has diminished as new technologies have become more accessible. It’s a universal desire to have instant access to search results regardless of location.

Mobile devices now account for over 52.2% of all website traffic. This means you are already losing more than half of your consumers because your website is not mobile-friendly.

Google prefers websites with responsive bespoke web designs when determining your search engine position. Therefore, you should consult a top SEO agency in Cardiff if you want to create a competitive website design that helps you rank higher.

· Ensures a Clear Layout

Thanks to the material you’ve posted on your website, you can optimise your keyword usage and target the correct demographic for your business. It will help bring in a steady stream of new customers.

Remember that quality content is not enough. It would help if you were also to pay heed to other factors. Although it may seem daunting initially, designing a bespoke website with information that is easy to read for your visitors is relatively simple if you choose the right web designer.

The best site designs pay close attention to their text’s style, size, and colour. Additionally, they put extra effort into ensuring that their website is interesting and engaging by paying particular attention to white space, length, and additional content (such as graphics). Graphics designers and logo designers can help you in this regard.

Now that search engines have a thorough understanding of your site, they can gauge the quality of your content and the reliability of your website by analysing how users interact with it, what they click on, and how long they stay on a page.

SEO and Social Media

Most people today get their news and other information through social media sites. Therefore, bespoke website development is a powerful method for reaching out to consumers and building brand loyalty. Bespoke websites can incorporate search engine optimisation and social media capabilities right from the start, allowing for immediate deployment. It will undoubtedly affect your website’s position in search engine rankings.

If no one can find your website, it won’t do you any good in expanding your business. This highlights the importance of having a search engine-optimised website. Even though many things can affect SEO results (including, but not limited to, having extensive, informative content and using back-end SEO best practices), your website’s design will substantially affect your search rankings.

A well-designed bespoke website can boost your search engine optimisation in the following ways:

Using up-to-date, readable code
Making use of a mobile-friendly, responsive layout
Offering a straightforward structure for navigating the site so that users may quickly locate the content they’re looking for
Encouraging interaction from the user and prolonging their stay on the page.

The issues mentioned above are typically outside the scope of most do-it-yourself website creator platforms. If you choose a professional web design company, you can rest assured that these essential web design best practices will be implemented, leading to optimal SEO performance for your site.

So, Where Can You Find the Best Bespoke Web Designers in Cardiff?

Pixafusion is a digital marketing agency in Cardiff that guides you in the right direction and lets you be your boss. Here we create the best bespoke web design for your company, improving your SEO performance and bringing in more traffic, ultimately leading to higher sales.

When you work with us, you can rest assured that your next web design project will be a success. We have the expertise you need to make your website work for your business, so you can sit back, relax, and let us do our magic!

Bespoke Web Design for a New Business – Does it Help?

October 20, 2022

by Pixafusion Marketing Agency Business Web Design

Bespoke web design is the need of the hour. To start a new business, you must invest in the magic of customisation and get a web design that encapsulates your company’s essence and core values. You, your clients, and your company can reap substantial rewards from investing in bespoke web design.

1. Optimising First Impression

Competition is constant for every internet venture.

Search engines like Google can generate infinite results for competing businesses in your industry and location. Your website and online presence will be virtually indistinguishable from your competition’s.

To construct a one-of-a-kind website that stands out from the crowd, you need to study your brand and competitors’ sites and develop bespoke web design so you can offer your visitors something they haven’t seen before.

2. Functionality

Bespoke web design and development ensures that your site contains all the features essential to the success of your online venture. You can provide the details your customers need and prompt them to take action, such as making a phone call or sending an email. Bespoke web design and development services can provide you with every possible option.

3. Sustainable Online Growth

There will always be limits to what can be changed on a website. However, a visionary web designer in Cardiff tends to grasp your goals and construct a scalable and adaptable site that endures even as your business develops.

Using a template site, you’re up against the most restrictions. You are limited in what you can add and change on the site and may not receive help from the template’s designers. However, bespoke web designs tend to promote sustainable online growth.

You will get the knowledge and expertise to grow and improve your online presence if you collaborate with the digital marketing agency that created your unique design.

4. Expansion

You must increase your web development and marketing efforts to expand your new company. You can use different approaches to get your new website to the top of Google search results for keywords and to increase sales through eCommerce. A bespoke website design plays a pivotal role in this regard.

5. Uniqueness and Personalisation

Many templates are highly adaptable and can be modified to suit your business’s unique needs by changing fonts, colours, and graphics. However, you are restricted to no more than what is possible within the parameters of the given template.

Many pre-built systems allow you to implement a wholly unique design on top of the platform, providing you with a measure of differentiation. However, these systems are built to be duplicated easily. The code structure is always the same; your idea won’t be original for as long as you’d like.

If you hire a good graphic designer or logo designer to build a theme on top of an existing platform, you may end up spending too much for what is, at heart, a template system. That’s only a waste of money and resources. Instead, invest in bespoke web designs to personalise your site.

6. Comparison of Responsive and Imitated Responsive

The user interface (UI) designer is the first step in developing a site that adapts to the screen size of its visitors’ various devices. The designer will seriously consider the user experience on mobile devices, such as smartphones, leaving out unnecessary content while keeping the most critical parts of the site intact. Its format may differ significantly from a standard computer screen.

Pre-built solutions and templates frequently apply responsive design imitations. The system automatically calculates the screen size and modifies the style and the size of other UI elements like images and fonts. The same basic layout is used but scaled to fit the available space. It’s preferable to have an emulated responsive design than to have no responsive design at all.

Be aware of what your web designer is offering you by asking if it is genuine responsive instead of just an imitation of responsive design.

7. Expertise

Modern, one-of-a-kind, scalable, and produced by the individuals responsible for the coding and not simply the design, a custom website will make it easy to make changes quickly and painlessly.

Companies with expert software engineers, user interface developers, highly skilled web designers, logo designers, and graphic designers deliver bespoke websites. You may rest assured that your website will still be around when you hire one of these organisations rather than a fly-by-night, tiny design agency.

8. The invention of Code and Modern Technology

The founder company spends a lot of money developing pre-built solutions since they are trying to make a solution that works for everyone. This means they will have to repeatedly market that solution over a long period to make a profit. Since the world of technology is constantly evolving, you must have a bespoke website built to keep up with the technology.

Looking for a Web Design Agency in Cardiff?

If you are looking for skilled web designers in Cardiff, well your search is over since we are here at your disposal! Not only will we offer excellent bespoke web designs, but will also help you flourish your new business with result-driven strategies and digital marketing services.

What is Google Analytics?

October 19, 2022

by pixa.seo Business Digital Marketing Google Analytics Technology

Google Analytics is an interesting tool to use and can be very beneficial when keeping track of statistics that can be used for marketing strategies for your website.

Behavioural Patterns in Customers

By understanding and looking into the behavioural patterns of your customers you can tailor your marketing and context to match this alongside testing which strategies are working better than others.

So, by giving you information regarding your customer’s behaviours like what device they use or whether your audience has an age/gender/demographic pattern it can show what will work in terms of making the right impression. This data is also presented in an easy manner through charts and graphs, by segregating each demographic it will make the analysis easier to interpret.

Specifically, it can help with SEO strategies. By having access to specific data such as the demographics, interests, and behaviour patterns of your traffic you can use that to tailor your keyword generation for example. So, by using keywords that clearly resonate with the traffic being brought to your site, it will highly optimize your digital appearance on google as well as improve your ranking… This information can further be used to build your content up on your website and socials again tailoring it to any data provided by google analytics. This provides an opportunity for trial and experimentation to see whether your SEO strategies will reflect on your build-up of traffic to the website.

One issue we find when offering SEO and access to google analytics to show a client’s performance is that it won’t happen overnight. Strategies need time to show activity. Especially as this source of data shows google traffic brought to the site it can be frustrating when these numbers aren’t always converted into leads so this needs time and patience to show some really valuable data!

Understanding your website’s data and performance will put you ahead of your competition!

How and why you should be using a platform like TikTok to market your business

August 5, 2022

by pixa.seo Business

As Social Media marketing is such an important part of advertising, it’s important that all potential platforms are covered including platforms that may not seem suitable for a professional outlook. However, the growth in the platform TikTok has shown to greatly benefit businesses and has made thousands of users successful in marketing their brand on TikTok as well as well-known brands ranging from hospitality like Nando’s to commercial flight companies like Ryanair and to fashion brands such as Zara. Making this app the breeding ground for growing customer bases. However, this does mean that there is very high competition and so it is difficult to compete with these high-end brands that have an existing following base. But no fear, here are some tips and tricks you can use to be resourceful and use this app to your advantage.

Firstly, ensure you’re fully aware of how to operate the platform, similar to Instagram and Facebook there are hidden accessories that can make managing your account easier and more effective. For example, it might be as simple as making it a business account so you are able to see analytics of who is attracted to your page. Once you have this information you can assess whether you need to alter your content to get these customer groups or whether you want to diversify.
Also, it’s important to note that this app is for all types of content and users so the use of hashtags will be essential. This is because your videos could pop on certain timelines and algorithms and ensure you end up on the right one so you’re targeting the right audience, this can then be closely managed. Once you do it right the first time and fall into the right category all you have to worry about is your actual content.
Content is so imperative when it comes to marketing online as it puts across an image of your business to your followers and audience, so you have to make sure your content is creating the right image you want to have. For example, professionalism should be considered but being on an app like TikTok where your videos need to go viral to be successful can make it difficult, so you need to find the right balance.
The best way to find out how to do this is simply through good old competitive stalking, seeing what your competitors are doing that is working. So, even though there is high competition, it also gives you a chance to adapt to their content and make it your own to give you an upper hand in bringing awareness to your brand.
Alongside finding customers it’s also a business opportunity to find business partners or potential influencers to market your products. By using this you are able to bring awareness to your products and profile to hopefully grow your following. If you want to find out any more information regarding influencer marketing or the use of word of mouth then check out our other blog ‘The impact of word of mouth and influencer marketing on a business and customer perspective’.

Once you have mastered the ins and outs of a platform like this one, these same skills can be used on other Social media platforms, making marketing on social easier and more effective. It’s good to note that this will take a lot of time and effort, but this will pay off in the future.

Digital Marketing in the Year of Covid-19

November 13, 2020

by Pixafusion Marketing Agency with No Comment Business

During this year, businesses have become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases, it has been the deciding factor in whether they make it through the tough times now and the months ahead.

The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers to face-to-face business, pose an enormous challenge. The key to resilience is the development of ongoing contingencies to mitigate this loss.

B2B companies have relied on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies.

For smaller businesses, especially, those used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock.

Larger companies are also now finding themselves in the position of having potentially lost millions through cancelled activities and events and cannot claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies will leave them with a marketing budget to reassign.

Digital is the clear winner here, and companies including ones that may not so much as had a Facebook page before will need to move into social marketing, content marketing, SEO and influencer-led campaigns.

Of course, this means there are opportunities out there for the taking if you are a B2B supplier in an industry that has been slow to adapt to digital marketing. A key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over the web or social media platforms where introductions are made and relationships are fostered.

In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no one really has any idea how long this will last and whether this will lead to longer-term change.

Being confined to the office or even the home rather than on the road on sales visits or at events, means marketers have more time to develop digital strategies. This means researching where your customers can be found online and how different approaches and tactics might impact your success. If your organisation previously put token efforts into digital channels because like a lot of other businesses, you had built your networks offline and that had always seemed to work now is the time to revisit them.

That could be as simple as giving your website and social pages a refresh, or a more innovative approach. It’s undoubtedly true that the coming weeks, or months or however long this situation lasts will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost.

As long as businesses approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency strategy but could carry on providing long-term value when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future pandemics.

Retargeting and Remarketing

June 19, 2020

by Pixafusion Marketing Agency with No Comment Business

Retargeting in today’s social climate is absolutely critical. If you’re already doing it, you’ll know so. If you’re not, this is something quick and easy to implement, that can have a colossal impact on your business. Generally, retargeting can increase your inflow by 15%+.

Retargeting is a separate form of marketing that’s exclusive to people that have already seen an offer of yours, been to your website, subscribed to a list, engaged with your page, anyone that’s taken any form of action whatsoever. Retargeting can be used across the internet but for now, we’re going to stick with an example for Facebook retargeting.

Let’s say you’re selling an amazing new shampoo. You have 1,000 website visits last month. Putting sales aside, let’s say 250 out of those 1,000-people added your shampoo to their cart, but they didn’t complete their purchase. With retargeting, you could then show ads specifically to those people on Facebook, reminding them about their cart, and even offering them a discount code AND/OR with the people that visited but didn’t add to cart, you can have a separate campaign “hey thanks for visiting our site! We’d love to have you back, use code OFFER20 at checkout for a 20% discount on your order, shipping is free too! Look forward to the best smelling hair in town”.

You can do this with people on your email list, people that liked a particular post on your page, watched a particular video on your website, it’s the most accurate form of marketing around, and because you’re targeting such a small set of people, it’s cheap too!

When you have your FB pixel installed, it tracks all your website visitors, meaning you can set up specific campaigns targeting certain people. FB Pixel Aside from the data gathering is the super intelligent beast behind Facebook ads. The pixel is both tracking code you install on your website/sales funnels/pages, and it is also the hub where Facebook stores your advertising data.

Your pixel is unique to your ad account, and it has a number of different triggers that can be fired, like “visit” “purchase” or “sign up”. When someone visits a website with a pixel installed, it will fire as a “visit” from that person, and a “purchase” should they buy anything.

Facebook ads (or Instagram/LinkedIn/Youtube), is interruption marketing. You’re appearing in a news feed, in between video content, or wherever else, and trying to grab their attention, build their interest, and encourage them to take an action. It’s more common for impulse purchases, viral content, or broader offerings. Google Adwords is very different, it’s search traffic, so people are specifically looking for what you’re offering. Although you can also appear in other places if you’re smart.

With certain products/services, you’ll find you can have a higher ROI with Adwords. It’s typically the case with higher-ticket products/services, niche offerings, or anything B2B. For example, let’s say you’re a company that builds exhibition stands for businesses. In this instance, Adwords will be more effective because you’re going to be appearing when people search for terms like “exhibition stand builders or “bespoke exhibitions stands”. Whereas on Facebook, it would be difficult to narrow down your audience.

A combination of Adwords and Facebook retargeting is often a highly effective approach for B2B and higher ticket products/services. The skill in Adwords is knowing what terms to bid for, whether to be broad or exact and optimising the campaign with the data you get, ensuring your ROI is as strong as possible.

Youtube ads run from within the Google Adwords platform and is arguably the hottest platform right now. With Youtube ads a) most of the time watchers will have the volume switched on, and b) it’s compulsory to watch the initial part of the ad before they can skip it. So, you have a pretty sizeable window to get their attention and capture their interest. Youtube is also highly targeted, not only can you show up on specific videos and channels, but you can target people based on the specific websites they have visited…

Finally, LinkedIn functions VERY similar to Facebook ads, but it’s more suited to professionals and the B2B market. Another aspect of LinkedIn that isn’t available on FB is “Inmail” marketing. This is guaranteed delivered and read emails, so it can be really effective when used well.