Challenges
Brand Identity Enhancement:
IPM Global needed to enhance its brand identity for a more cohesive and compelling presence in the competitive marketing landscape
Strengthening Online Presence:
They recognised the need for a robust online presence, IPM Global sought ways to improve visibility to potential clients through a redesigned and engaging website.
Website Engagement Optimisation:
Despite having a website, IPM Global aimed to improve engagement by attracting and captivating its target audience more effectively.
Strategic Marketing Planning:
In pursuit of optimising performance, IPM Global looked towards implementing a structured marketing strategy to seize opportunities and achieve optimal market performance.
Our approach
Rebranding Strategy:
Conducted a comprehensive brand analysis to highlight key values and strengths. Designed a visually appealing and memorable brand identity, aligning with the preferences of IPM Global's target audience.
Website Development:
Created a dynamic, user-friendly website that not only showcased IPM Global's services but also provided valuable content and resources for visitors. Implemented SEO strategies to enhance online visibility and drive organic traffic.
Digital Marketing Campaigns:
Devised a customised digital marketing plan, leveraging social media, content marketing, and email campaigns to reach a wider audience. Executed targeted online advertising to increase brand awareness and attract potential clients.
Content Strategy:
Developed engaging and informative content to position IPM Global as an industry thought leader. Utilised a blog and resource section to share insights, tips, and industry trends, driving organic traffic to the website.
Results
1
Brand Identity Transformation:
IPM Global successfully transformed its brand identity, now characterised by a strong and
memorable presence that differentiates it from competitors.
2
Web Traffic Surge:
The redesigned website witnessed a significant increase in traffic, effectively reaching a broader
audience and attracting potential clients.
3
Digital Presence Amplification:
A strategic digital marketing approach resulted in a robust online presence across various platforms, expanding IPM Global’s reach and visibility.
4
Lead Generation Success:
Targeted marketing campaigns translated into increased lead generation, contributing to a more robust and active sales pipeline.
New Brand
Initial website concept
Through strategic initiatives, IPM Global enhanced its overall brand image, embraced a stronger online presence, and implemented effective marketing strategies, positioning the company for sustained growth in the dynamic UK and global market.
Weekly Key Performance Indicators (KPIs):
26k
Weekly impressions
5
Weekly weekly qualified leads
15%
Rise in social media engagement
20%
Website weekly traffic increase
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