A Website is Supposed to Perform Isn’t It?
Building websites is a real passion for us, so much so that it does not feel like work but a website on its own is not going to find you visitors and ultimately customers. Once established it’s going to need some consistent help and support to achieve that. Why consistent, well we feel that marketing is a journey, and you need to continue that journey every day.
So, going back to your website, you have spent good money on it, and you think it looks great and the journey the customer has on the site seems to you to be flawless, but nothing is happening, little or no visitors are coming, no enquiries and orders?
What do you do?
Firstly, don’t panic, think of your website on these terms:
“You have bought a sportscar, it looks great, it sounds great, it drives great but if you keep it in the garage who is going to see it unless you tell people where it is, or you park it somewhere where everyone can view and admire it”
OK, I get it so where do I need to park my website to get it seen for starters?
Well, let’s start with SEO = Search Engine Optimisation
SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
Put simply, when someone is searching for a product or service that you offer, the higher you are in the rankings the better your chance of being found. So of course, everyone wants to be on the first page. This can be achieved over time but requires consistency of either your time or investing in experts to maintain it for you after all how much free parking is around these days?
Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with the intent to find information about products and services with a view to making a purchase and this has increased dramatically during the pandemic. Search is often the primary source of digital traffic for businesses and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a real impact on your bottom line.
Is there a cost?
Well, if you have the time to learn the skills and the monitoring tools then you can do this yourself, but it does require discipline and consistency. If not, then we can take care of this for you.
Next time…Lets talking about other things you can do to help your website deliver what you are looking for.
In the meantime, want to learn more about SEO, reach out to us at [email protected]