Sales and expansion tend to slow down in the weeks following the holiday season. Consumers have just about spent their last dollar on holiday gifts, seasonal decorations, and expensive fare. In addition, Covid-19 continues to have far-reaching effects on our society, and a sizable proportion of the population continues to experience mental and economic hardship as a result.
Your target demographic might not be ready to make a purchase or go forward with your company. After the holiday rush has died down, the new year ushers in an excellent window of opportunity for some creative and interactive approaches.
1. Encourage Impulse Buying
The impact of spur-of-the-moment purchases cannot be overstated by any store, virtual or traditional. They play an important role at the register, both as impulse buys and as necessities.
You should plan ahead for the New Year to capitalise on impulse buys and returns. Remember that the first few weeks of the New Year are peak return weeks. Many folks receive unwanted presents around the holidays. They may have also purchased an item in anticipation of New Year’s or a holiday that has already passed without their opportunity to use it.
What’s crucial to remember is that a customer’s return trip to your website is an excellent opportunity to upsell them on other products. Buying on impulse is the quickest method because the consumer has less time to deliberate over the purchase.
2. Include Data Analysis
Finding out what people are looking for online and catering your content to those queries is a surefire approach to increasing your site’s traffic. It’s important to include data analysis in your plans for the New Year. Knowing what people are looking for is crucial. This could have an instantaneous impact on your bottom line if you run an online store.
3. Get Social with Your Audience
Hosting a contest is a great way to get people talking about your brand on social media, one of the most popular New Year marketing strategies. Many people view the beginning of a new calendar year as a chance to begin anew. For the most part, it functions as a creative reset button.
4. Advertise a Sale for New Year’s
New Year’s Day sales are always a good idea, even if you aren’t introducing a brand-new product. The best way to get people talking about your campaign is to centre it around the New Year.
Even if the holidays and deals have finished, there may still be people waiting for lower prices. Allow those customers to try out your goods and services now.
How?
By means of limited-time discounts.
With the help of some brilliant New Year’s marketing strategies, you can get rid of any remaining holiday stock in a flash.
There is no guarantee that customers who shop during these limited-time events will return. However, they can be utilised to your benefit to efficiently liquidate surplus stock.
If you don’t feel like being creative with your promotion, a straightforward discount offer will do the trick. Social media advertising can be used to spread the word about the sale.
Due to people’s high spending habits, you may not see as many purchases from this type of campaign as you would over the holidays. However, it can still help you avoid a sales slump just as the New Year begins.
5. Make Regular Website Updates
Your website represents your online reputation. Before doing business with you, consumers will likely look you up online. Therefore, you should also make sure your website is updated with your New Year marketing messaging. Google advertising is a surefire way to boost your sales.
We understand how challenging it is to regularly update your website; therefore, we propose the following strategies:
- Dedicated landing pages for an advertising drive
- Modifying the website’s main banner and featured pictures to reflect the New Year’s advertising push
- Including a seasonal exit pop-up in your site’s design
6. Make sure Your Current Advertising Efforts have New Year’s Landing Pages
Be selective and only utilise high-quality visuals that accurately represent the visual identity of your brand. As soon as you’ve finished creating them, be sure to hand off your brand style guidelines to the design team so that everything stays on brand.
7. Have a Contest to Mark the Occasion
A giveaway is a great method to get people talking about your brand on social media. Have participants follow your page, like and share the post, and tag their friends to enter. The act of tagging friends in the hopes of winning a prize is a surefire method to develop your following and spread the word about your company.
Are You Still Unsure? Approach PixaFusion!
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