December, 2022 | Pixafusion Marketing Agency

Digital Marketing New Year Trends that will Help Boost Your Business

Marketers are now heavily investing in digital marketing strategies and exploring new areas for growth to stay afloat. Despite the upheaval, companies that are nimble, adaptable, and inventive are flourishing. A lot of companies are keeping their chins up despite the uncertainty. With New Year just around the corner, more and more people are adopting digital marketing strategies.

1. Emphasis on a Plan with Measurable Social Impact

It’s not a new phenomenon for brands to advocate for the causes they believe in. However, the shift in how businesses are presenting themselves in response to global events is reflected in the fact that they are placing their impact strategy at the heart of their digital marketing plan. Brands that show initiative and care about their customers’ values and beliefs are more likely to succeed.

2. Promotional AI

Promotional AI is an incredible strategy that can be worked around New Year’s. Recently, there has been a meteoric rise in the use of artificial intelligence (AI)-powered services including content generation, chatbots, and search engines.

There’s a lot of excitement about AI’s potential for digital marketers around New Year. There is a correlation between the performance of a digital marketing effort and the speed and accuracy with which data about client behaviour can be gathered using AI.

Marketers’ time can be freed up for more complicated duties like creative strategy formulation when AI is utilised to automate routine chores like data collection and analysis.

Search Engine Optimization (SEO)

Many of your clients are still taking advantage of the convenience offered by digital assistants. Users can now conduct web searches without ever touching their phones, thanks to features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant.

Plan on making adjustments to your search engine optimization (SEO) to accommodate voice searches. Consider the natural language terms individuals would use to ask their virtual assistant to discover you. According to Google,

3. Visualization of Content for Telling Stories

You could be forgiven for assuming that “readable” material is more important than graphics and design in modern times, what with the rise of smart speakers and voice search.

It’s true that innovations in voice search are impacting how we’ll create content in the future, but that doesn’t mean you should ignore visual content or the fundamentals of brand storytelling in the present. People are more likely to engage with a piece of content if it also includes visual elements.

4. Personalization

One of the most significant developments in marketing is personalization. Create advertising and marketing efforts that focus on specific people, rather than broad demographic groups to have a significant effect on your traffic, leads, and revenue this New Year.

Email marketing campaigns are the best approach to customise interactions with customers. Consider trust, brand alignment, and comprehension when developing a digital marketing plan.

5. Introduce Solutions

People are looking for solutions, especially as the New Year starts. They have new motivations, new determination, and a new sense of achievement; therefore, it’s essential to provide them with solutions. People want to follow strong, reliable leaders who can advise them on where to shop, who to work with, and what services to use.

Customers will become loyal to your brand if you establish yourself as an authority in your field and cater to their psychological and social requirements.

6. Create Material in accordance with Google’s E-A-T Guidelines

If you want your site to rise in the results around New Year, you must prove to search engines that the content you provide is quick, accurate, trustworthy, and authoritative. Create content and develop strategies for digital marketing in accordance with Google’s E-A-T (expertise, authoritativeness, and trustworthiness) guidelines.

7. Invest in a Podcast

Creating a podcast is one of the best ways to transform your C-suite employees into influential voices in your field. In 2022, 62% of Americans listened to podcasts. It’s an easy approach to connecting with your audience, and conveying your expertise, and doesn’t need as much production as video.

8. Make Promotional Videos

The word “video” or the thought of making one yourself may make you uncomfortable but have no fear. It is an exceptional digital marketing strategy and it won’t cost as much as you imagine. A good camera and a microphone are all that are required. In many instances, a smartphone will do the trick.

Do the following to enhance search traffic to your site:

You should make sure your video helps your ideal customer with their problem.
Applying appropriate keywords to your YouTube video will increase its visibility.
The name you give your video is also crucial.

The most important thing to know about video marketing is that videos are currently the most popular type of content on any social media site.

9. Use Networking Sites

Depending on your specific business objectives and audience, you should allocate your resources accordingly. Instagram is your best chance to reach Generation Z this New Year. On the other hand, if you’re in the business, you might appreciate the more formal atmosphere that LinkedIn provides.

Use social media for customer retention and customer acquisition. Remember that the more often a potential customer sees your brand, the better chance you have of gaining their trust and, eventually, their business.

What are YOUR plans for the New Year?

When it comes to marketing, do you plan to hire a digital marketer? Hire us at PixaFusion, a digital marketing agency Cardiff to increase your team’s social media activity. Send us your New Year’s resolution and let us know if we can lend a hand.

Advertising Strategies to Increase Sales around New Year

Sales and expansion tend to slow down in the weeks following the holiday season. Consumers have just about spent their last dollar on holiday gifts, seasonal decorations, and expensive fare. In addition, Covid-19 continues to have far-reaching effects on our society, and a sizable proportion of the population continues to experience mental and economic hardship as a result.

Your target demographic might not be ready to make a purchase or go forward with your company. After the holiday rush has died down, the new year ushers in an excellent window of opportunity for some creative and interactive approaches.

1. Encourage Impulse Buying

The impact of spur-of-the-moment purchases cannot be overstated by any store, virtual or traditional. They play an important role at the register, both as impulse buys and as necessities.

You should plan ahead for the New Year to capitalise on impulse buys and returns. Remember that the first few weeks of the New Year are peak return weeks. Many folks receive unwanted presents around the holidays. They may have also purchased an item in anticipation of New Year’s or a holiday that has already passed without their opportunity to use it.

What’s crucial to remember is that a customer’s return trip to your website is an excellent opportunity to upsell them on other products. Buying on impulse is the quickest method because the consumer has less time to deliberate over the purchase.

2. Include Data Analysis

Finding out what people are looking for online and catering your content to those queries is a surefire approach to increasing your site’s traffic. It’s important to include data analysis in your plans for the New Year. Knowing what people are looking for is crucial. This could have an instantaneous impact on your bottom line if you run an online store.

3. Get Social with Your Audience

Hosting a contest is a great way to get people talking about your brand on social media, one of the most popular New Year marketing strategies. Many people view the beginning of a new calendar year as a chance to begin anew. For the most part, it functions as a creative reset button.

4. Advertise a Sale for New Year’s

New Year’s Day sales are always a good idea, even if you aren’t introducing a brand-new product. The best way to get people talking about your campaign is to centre it around the New Year.

Even if the holidays and deals have finished, there may still be people waiting for lower prices. Allow those customers to try out your goods and services now.

How?

By means of limited-time discounts.

With the help of some brilliant New Year’s marketing strategies, you can get rid of any remaining holiday stock in a flash.

There is no guarantee that customers who shop during these limited-time events will return. However, they can be utilised to your benefit to efficiently liquidate surplus stock.

If you don’t feel like being creative with your promotion, a straightforward discount offer will do the trick. Social media advertising can be used to spread the word about the sale.

Due to people’s high spending habits, you may not see as many purchases from this type of campaign as you would over the holidays. However, it can still help you avoid a sales slump just as the New Year begins.

5. Make Regular Website Updates

Your website represents your online reputation. Before doing business with you, consumers will likely look you up online. Therefore, you should also make sure your website is updated with your New Year marketing messaging. Google advertising is a surefire way to boost your sales.

We understand how challenging it is to regularly update your website; therefore, we propose the following strategies:

Dedicated landing pages for an advertising drive
Modifying the website’s main banner and featured pictures to reflect the New Year’s advertising push
Including a seasonal exit pop-up in your site’s design

6. Make sure Your Current Advertising Efforts have New Year’s Landing Pages

Be selective and only utilise high-quality visuals that accurately represent the visual identity of your brand. As soon as you’ve finished creating them, be sure to hand off your brand style guidelines to the design team so that everything stays on brand.

7. Have a Contest to Mark the Occasion

A giveaway is a great method to get people talking about your brand on social media. Have participants follow your page, like and share the post, and tag their friends to enter. The act of tagging friends in the hopes of winning a prize is a surefire method to develop your following and spread the word about your company.

Are You Still Unsure? Approach PixaFusion!

Having a professional bespoke web designer can be the most practical opportunity for most businesses since it allows them to take care of their website’s software updates, online security, and functionality upkeep themselves.

Pixafusion, an advertising agency Cardiff, gives you a hand while still allowing you to steer the ship. You’ve come to the right place, as we’ll collaborate with you to create a one-of-a-kind website that dominates search engine results, brings in new clients, and increases your profits.

How to Spice Up Your Sales Through Web Design During Christmas Season

The impending festival season is undoubtedly creating greater prospects for online purchasing. One of the secrets to thriving online sales this time is improving the web design to catch up with the festive spirit and enhance the purchasing experience.

· Incorporate Seasonal Decorations

Obviously, incorporating seasonal implications into your web design is the first step. Gaining more interest and customers is possible with the help of an appropriate and efficient holiday layout.

Putting some holiday cheer into your online store requires more than just giving your brand a Santa hat. You must consider carousels, sales highlights, background graphics, and videos. You can tailor the amount of holiday spirit infused into your online to the wares you sell and your intended ROI.

Naturally, you’d want to immerse your site’s users in the Christmas mood from every angle if you’re selling festival-related consumables and planning enticing promos. Make sure you have an excellent and eye-catching promotion area on your homepage, with connections to microsites decked out in holiday cheer and offering unbelievable deals.

There is plenty of potential for innovation if you want to use Christmas to boost brand love for your business, even if your products don’t have a Christmas feel.

Here are a few examples of what your site could be used for:

A joyful holiday season and New Year greeting in a pop-up newsletter sign-up form.
Santa Claus sleigh animations.
Incorporate a redder colour scheme in keeping with the subject matter.
Rearrange your product catalogue with seasonal best-sellers at the front.

· Incorporate Visuals into Your Web Design

Prepare all the visuals you’ll need to advertise the sale’s changing deals, such as banners advertising discounts. Timed offer modifications can be implemented smoothly on your site, but this requires careful planning and sufficient development and testing time. You should update your promotional graphics and language appropriately across your site.

· Get the Most Out of Your Calls to Action

The Christmas spirit can be amplified with even little adjustments. If you want to give your call-to-actions a festive vibe, you can use icons of cute presents, bells, and snowflakes, or even better, animations.

It might be considered heretical to deviate from a brand’s established visual aesthetic. Having a little lighthearted fun with the buttons is a great way to show your holiday spirit without going overboard.

· Include Excellent Material for the Holidays

This is an essential component of your trip preparations. Find an engaging copy that fits the Christmas spirit, and make changes to your bespoke web design. A good place to start is by developing a content theme that can be used across all Marketing channels (website, social media, and email marketing).

Avoid attempting anything very fancy or intricate. Customers will be inundated with marketing material, so it’s best to get to the point quickly and concisely. Highlight the cost savings that they will incur by purchasing from you.

Customized material is fantastic. Approach a digital marketing agency or a bespoke web designer to get your hands on the best theme for your festival-friendly content.

· Modify the Logo to Reflect the Content

Many businesses are adapting their branding strategies to reflect the joy of the holiday season. It’s time you joined the bandwagon and created a spectacular festive rendition of your logo. Bringing some holiday cheer to your brand doesn’t require much more than a sprig of mistletoe.

Here is a cool example from Nike for your convenience:

· Give No Space to Errors

Infuriating your online customers is a surefire way to lose sales if your website experiences technical difficulties during the holiday shopping season. Create something engaging to increase the likelihood that buyers will return. Employ a web designer to ensure there are no anomalies.

· Don’t Let Your Brand’s Identity Stray from What it Stands For

Adding a bow or a strand of holiday lights to your logo is a simple way to inject some holiday spirit into your business. However, don’t alter identifying features like your logo, brand colours, or website’s fonts. To convert visitors into buyers, your website must immediately reassure harried browsers that they have arrived at the correct destination.

· Be Welcoming in Your Holiday Artwork and Writing

The more diverse your images, infographics, and writing are, the more people your website design will likely reach. Of course, if your shop sells seasonal goods in preparation for a particular winter celebration, such as Christmas, Hanukkah, Diwali, Yule, or another, you should target your language accordingly.

· Have a Fun Activity Ready for Guests

Make people who land on your homepage eager to start purchasing. Put the main selling point of your store front and centre by adding seasonal touches and a hero image.

· Offer Holiday-Goers an Incentive to Sign up for Your Mailing List

Put a sprig of holly in your opt-in box and give a coupon code to all the new people that sign up for your email list.

· Update Your Payment Options and the Checkout Process

If you want more people to buy something from you, make the checkout process as painless as possible. Consider accepting other payment options, so clients can make purchases without entering their payment information each time.

Looking for a Web Designer in Cardiff?

If you are looking for cost-effective, modern, bespoke web designs for businesses that build trust and generate quality leads. Look no further as Pixafusion, a competent digital marketing agency, is here to solve your dilemma! Want to discuss any projects? Feel free to say Hi and talk to our experts.

Digital Marketing Strategies to Get Ahead This Holiday Season

As a result of the rise of smartphones, social media, and online purchasing, seasonal promotions are increasingly promoted through digital channels. This emphasizes the need to develop a distinctive digital marketing approach to help growing companies compete during the busy holiday season.

Digital Marketing Strategies to Utilize the Holiday Season

The following are some effective strategies that can help you get ahead this holiday season:

1. Embrace the Season’s Cheer

Firms must embrace the holiday spirit and merriment in their Christmas marketing to connect with customers and leave a lasting impression. This is a prime moment for brands to give crystal-clear, engaging, and instructive messages in visual and interactive digital marketing content, as consumers are far more willing to try new brands during this time.

With a holiday theme, a newly discovered brand can be much more tempting to a consumer, mainly if the brand makes the journey easy for consumers by clearly labelling ‘present’ pages, providing helpful holiday recommendations, and offering obvious holiday discounts. However, companies should be aware of the language and tone of their Christmas marketing efforts to remain sensitive to changes in people’s financial status.

2. Personalised Content

As consumers seek more individualised and unique experiences, personalised content has become a significant selling factor for many brands. Brands might do well to stand out from the Christmas crowd by sending customised emails to their existing customers and new subscribers that include suitably festive wishes.

If a company can break down its audience into specific subsets and then provide them with information that speaks directly to them, it can reap the benefits of tailored content. Offering a discount to new members is one way to do this while tailoring your tone and message to the preferences of your most loyal consumers. The message could simply express gratitude for the patron’s ongoing patronage and its positive impact on the company.

Remember that consumers are considerably more likely to engage with marketing campaigns that make them feel valued and loved by a brand than those that send them cold emails. All your Christmas advertising can benefit from this.

3. Use Your Email List to Your Advantage

Ads flood the web when the holidays approach, overwhelming consumers. Given the confluence of these factors, it may be less of a challenge to communicate with your target audience in their inboxes. If they trust your brand enough to sign up for your company’s emails, that says a lot about their experience. They are more inclined to purchase from you, the established brand, rather than the various competing stores.

Here is an example for your convenience:

4. Promote Things That are Suitable as Presents in Your Marketing Materials

Of course, there are some products in your store’s stock that you can’t wrap, while others were virtually meant to be given as presents. Inspect your stock to see what might be used in a gift guide for your company. It is important to study consumer behaviour to predict what new products will sell well this year so that you can put more emphasis on them in your advertising or digital marketing campaigns.

5. Change Up Your Social Media Presence

You may take advantage of the Christmas season by making the following three critical adjustments to your social media marketing strategy:

· What You Upload

Celebrate your company’s unique culture during the Christmas season. Photos from the corporate Christmas party or Halloween costume contest provide a fun opportunity for employees to show their lighter side. Holiday-themed, branded visuals attract more attention than the same design employed throughout the year. It’s also an excellent time to start sharing more stories on social media, where readers can participate in polls, inquiries, and other interactive features related to the content being shared.

· Where do You Upload

The holidays are a terrific opportunity to expand your reach if you’re simply posting on one or two sites. Using seasonal hashtags and content, your new account can get greater exposure and new followers.

· How You Upload

The content you share on your many social media profiles should be varied. Spread your content across multiple channels, publish at varying times, utilise different visuals, and modify formality in your messages.

6. Offer Bundles of Products

People love getting a good deal, so if you can bundle many things together at a price, you’ll probably see increased sales during the Christmas season. A customer’s final total at checkout will be greater if they purchase a bundle rather than a single item. Consider offering a discount to lure the customers in.

7. Use the Potential of AI

The marketing industry has become fixated on artificial intelligence (AI). The abundance of accessible resources could be pivotal for the success of many companies’ holiday campaigns. Through its ability to generate trends and forecasts from otherwise time-consuming and overwhelming statistics, AI promises to deliver increasingly efficient and successful marketing results.

Artificial intelligence (AI) tools are the future of the business world due to their ability to help companies improve their customer service in different ways.

Get a Quote from PixaFusion Today!

The holiday season is quickly approaching, so firms must respond to and engage with their audience through efficient digital marketing techniques if they want to be noticed. Contact one of our digital marketing specialists if you’re ready to maximise your Christmas marketing plans and take your activities to a merrier, more prosperous new height.

How to Develop a Brand That Extends Beyond a Logo

Branding goes beyond just making a logo. Even while a company’s logo may serve as its icon, it is only one part of the larger brand. Developing a solid brand identity entails many steps, the simplest of which is designing a logo.

While the logo is a key part of a brand’s identity, there are other ways in which consumers might recognize a product as belonging to a certain company. They will recognise your brand and be motivated to purchase it through the colours, images, design, and copy you employ. Let’s start with the logo and break down some strategies for growing your brand beyond it.

Logo That Means More

A company’s logo is typically the most noticeable and memorable aspect of its brand. Some of the most recognisable logos are associated with more than just a picture when people think about them.

For instance, when you see the Apple logo, you don’t immediately think of Apple Inc. Other ideas of cutting-edge technology, stylish design, and futuristic capacities are on your mind as well. You automatically think of those specific qualities that are associated with that company. If you can link your brand to something nice and applicable, then know your branding efforts have succeeded.

Badly developed brands can have the opposite, but nonetheless significant, effect. Some companies discover that their emblem actually makes them think of something unpleasant rather than something nice.

Customers remember logos because they are memorable in three ways: they are simple, visual, and common. They are the most obvious part of branding; however, companies can’t afford to overlook the other aspects of brand promotion.

Brand Marketing

Developing a unique and memorable identity for a company is one goal of brand marketing. Think of it as the character of your business. Reputation management, design, customer service, advertising, tone, and even your logo are all part of this process. An integrated, memorable, and timely brand is the result of a well-developed and marketed brand that makes use of all of these elements. Your actions affect how the general public evaluates and perceives your products and services.

What Role Does Brand Development Play?

Customers’ purchasing behaviours can be directly affected by branding. It can influence their behaviour toward your company. In fact, companies with a unified brand presence across all channels saw a 23% increase in sales.

Customers’ perceptions of your company’s dependability, promptness, care, and sway can be improved by strategic branding. An unfavourable reputation for your company might result from sloppy or nonexistent brand building.

Branding helps in building a reputation that can direct other elements of your company, making it simpler to answer issues like:

How should visual logo design be?
How do I know what tone to use while targeting my audience?
If you could ask your audience one question, what would it be?
Should I spend time on social media?
What tone should I use in my commercials?
How do I make my company’s brand unique?

How to Establish a Brand

Creating a recognisable brand takes time, effort, and original thought. This isn’t something that can be accomplished in a single day. Some of the most crucial parts of a comprehensive plan for brand development include the following:

· Market Analysis

Research is the foundation of any successful brand-building strategy. You should be aware of the specifics of your target audience’s demographics, the market or industry you operate within, and the strategies employed by your competitors.

Because of how crucially this data will be used, any inaccuracies here must be fixed before moving forward with the brand creation process. The more specific you can be, the more effectively you can brand to your ideal customers.

· Customer Ideation

Your ideal customer might be conceived of if you have a firm grasp of your target market and the practices of leading competitors in your field. Consider the demographics of your target market, the attributes that they value in a product or service, and the impression you hope to leave them with of your company.

Building a distinct brand identity and voice is essential for making an impression on consumers and getting your name out there.

· Branding Application

After refining your company’s brand identity, you may begin actively promoting it. The total brand identity you’ve created should serve as the inspiration for all of your marketing materials, from your website and logo to your tagline, ad content, and blog articles.

People are more likely to recognise your company as a brand when all of its connected materials share a consistent tone of voice and visual style.

· Tailoring Changes

Every business learns from its branding mistakes.

You should modify your branding strategy according to consumer comments, industry analysis, and any novel concepts you come up with.

Perhaps you realised that the tone of your brand was a bit too serious for its intended audience, or maybe you saw something interesting on a competitor’s website and decided to tweak it a little bit for your own.

Creating a successful brand takes more than simply a logo and some clever slogan. Branding refers to the ongoing effort to establish and promote a distinct image for your enterprise. Building a recognisable brand makes your business more visible to consumers. Its purpose is to make people think about your company in a particular way.

Are you Looking for A Logo Designer in Cardiff?

Your brand’s success depends on your target audience associating it with desirable qualities and traits. Start with the creation of a unique website to build a strong brand name. Pixafusion, one of the most popular digital marketing agencies in Cardiff, provides all the tools and resources necessary to create a brand that goes beyond a logo.