Branding goes beyond just making a logo. Even while a company’s logo may serve as its icon, it is only one part of the larger brand. Developing a solid brand identity entails many steps, the simplest of which is designing a logo.
While the logo is a key part of a brand’s identity, there are other ways in which consumers might recognize a product as belonging to a certain company. They will recognise your brand and be motivated to purchase it through the colours, images, design, and copy you employ. Let’s start with the logo and break down some strategies for growing your brand beyond it.
Logo That Means More
A company’s logo is typically the most noticeable and memorable aspect of its brand. Some of the most recognisable logos are associated with more than just a picture when people think about them.
For instance, when you see the Apple logo, you don’t immediately think of Apple Inc. Other ideas of cutting-edge technology, stylish design, and futuristic capacities are on your mind as well. You automatically think of those specific qualities that are associated with that company. If you can link your brand to something nice and applicable, then know your branding efforts have succeeded.
Badly developed brands can have the opposite, but nonetheless significant, effect. Some companies discover that their emblem actually makes them think of something unpleasant rather than something nice.
Customers remember logos because they are memorable in three ways: they are simple, visual, and common. They are the most obvious part of branding; however, companies can’t afford to overlook the other aspects of brand promotion.
Developing a unique and memorable identity for a company is one goal of brand marketing. Think of it as the character of your business. Reputation management, design, customer service, advertising, tone, and even your logo are all part of this process. An integrated, memorable, and timely brand is the result of a well-developed and marketed brand that makes use of all of these elements. Your actions affect how the general public evaluates and perceives your products and services.
What Role Does Brand Development Play?
Customers’ purchasing behaviours can be directly affected by branding. It can influence their behaviour toward your company. In fact, companies with a unified brand presence across all channels saw a 23% increase in sales.
Customers’ perceptions of your company’s dependability, promptness, care, and sway can be improved by strategic branding. An unfavourable reputation for your company might result from sloppy or nonexistent brand building.
Branding helps in building a reputation that can direct other elements of your company, making it simpler to answer issues like:
- How should visual logo design be?
- How do I know what tone to use while targeting my audience?
- If you could ask your audience one question, what would it be?
- Should I spend time on social media?
- What tone should I use in my commercials?
- How do I make my company’s brand unique?
How to Establish a Brand
Creating a recognisable brand takes time, effort, and original thought. This isn’t something that can be accomplished in a single day. Some of the most crucial parts of a comprehensive plan for brand development include the following:
· Market Analysis
Research is the foundation of any successful brand-building strategy. You should be aware of the specifics of your target audience’s demographics, the market or industry you operate within, and the strategies employed by your competitors.
Because of how crucially this data will be used, any inaccuracies here must be fixed before moving forward with the brand creation process. The more specific you can be, the more effectively you can brand to your ideal customers.
· Customer Ideation
Your ideal customer might be conceived of if you have a firm grasp of your target market and the practices of leading competitors in your field. Consider the demographics of your target market, the attributes that they value in a product or service, and the impression you hope to leave them with of your company.
Building a distinct brand identity and voice is essential for making an impression on consumers and getting your name out there.
· Branding Application
After refining your company’s brand identity, you may begin actively promoting it. The total brand identity you’ve created should serve as the inspiration for all of your marketing materials, from your website and logo to your tagline, ad content, and blog articles.
People are more likely to recognise your company as a brand when all of its connected materials share a consistent tone of voice and visual style.
· Tailoring Changes
Every business learns from its branding mistakes.
You should modify your branding strategy according to consumer comments, industry analysis, and any novel concepts you come up with.
Perhaps you realised that the tone of your brand was a bit too serious for its intended audience, or maybe you saw something interesting on a competitor’s website and decided to tweak it a little bit for your own.
Creating a successful brand takes more than simply a logo and some clever slogan. Branding refers to the ongoing effort to establish and promote a distinct image for your enterprise. Building a recognisable brand makes your business more visible to consumers. Its purpose is to make people think about your company in a particular way.
Are you Looking for A Logo Designer in Cardiff?
Your brand’s success depends on your target audience associating it with desirable qualities and traits. Start with the creation of a unique website to build a strong brand name. Pixafusion, one of the most popular digital marketing agencies in Cardiff, provides all the tools and resources necessary to create a brand that goes beyond a logo.