As a result of the rise of smartphones, social media, and online purchasing, seasonal promotions are increasingly promoted through digital channels. This emphasizes the need to develop a distinctive digital marketing approach to help growing companies compete during the busy holiday season.
Digital Marketing Strategies to Utilize the Holiday Season
The following are some effective strategies that can help you get ahead this holiday season:
1. Embrace the Season’s Cheer
Firms must embrace the holiday spirit and merriment in their Christmas marketing to connect with customers and leave a lasting impression. This is a prime moment for brands to give crystal-clear, engaging, and instructive messages in visual and interactive digital marketing content, as consumers are far more willing to try new brands during this time.
With a holiday theme, a newly discovered brand can be much more tempting to a consumer, mainly if the brand makes the journey easy for consumers by clearly labelling ‘present’ pages, providing helpful holiday recommendations, and offering obvious holiday discounts. However, companies should be aware of the language and tone of their Christmas marketing efforts to remain sensitive to changes in people’s financial status.
2. Personalised Content
As consumers seek more individualised and unique experiences, personalised content has become a significant selling factor for many brands. Brands might do well to stand out from the Christmas crowd by sending customised emails to their existing customers and new subscribers that include suitably festive wishes.
If a company can break down its audience into specific subsets and then provide them with information that speaks directly to them, it can reap the benefits of tailored content. Offering a discount to new members is one way to do this while tailoring your tone and message to the preferences of your most loyal consumers. The message could simply express gratitude for the patron’s ongoing patronage and its positive impact on the company.
Remember that consumers are considerably more likely to engage with marketing campaigns that make them feel valued and loved by a brand than those that send them cold emails. All your Christmas advertising can benefit from this.
3. Use Your Email List to Your Advantage
Ads flood the web when the holidays approach, overwhelming consumers. Given the confluence of these factors, it may be less of a challenge to communicate with your target audience in their inboxes. If they trust your brand enough to sign up for your company’s emails, that says a lot about their experience. They are more inclined to purchase from you, the established brand, rather than the various competing stores.
Here is an example for your convenience:
4. Promote Things That are Suitable as Presents in Your Marketing Materials
Of course, there are some products in your store’s stock that you can’t wrap, while others were virtually meant to be given as presents. Inspect your stock to see what might be used in a gift guide for your company. It is important to study consumer behaviour to predict what new products will sell well this year so that you can put more emphasis on them in your advertising or digital marketing campaigns.
5. Change Up Your Social Media Presence
You may take advantage of the Christmas season by making the following three critical adjustments to your social media marketing strategy:
· What You Upload
Celebrate your company’s unique culture during the Christmas season. Photos from the corporate Christmas party or Halloween costume contest provide a fun opportunity for employees to show their lighter side. Holiday-themed, branded visuals attract more attention than the same design employed throughout the year. It’s also an excellent time to start sharing more stories on social media, where readers can participate in polls, inquiries, and other interactive features related to the content being shared.
· Where do You Upload
The holidays are a terrific opportunity to expand your reach if you’re simply posting on one or two sites. Using seasonal hashtags and content, your new account can get greater exposure and new followers.
· How You Upload
The content you share on your many social media profiles should be varied. Spread your content across multiple channels, publish at varying times, utilise different visuals, and modify formality in your messages.
6. Offer Bundles of Products
People love getting a good deal, so if you can bundle many things together at a price, you’ll probably see increased sales during the Christmas season. A customer’s final total at checkout will be greater if they purchase a bundle rather than a single item. Consider offering a discount to lure the customers in.
7. Use the Potential of AI
The marketing industry has become fixated on artificial intelligence (AI). The abundance of accessible resources could be pivotal for the success of many companies’ holiday campaigns. Through its ability to generate trends and forecasts from otherwise time-consuming and overwhelming statistics, AI promises to deliver increasingly efficient and successful marketing results.
Artificial intelligence (AI) tools are the future of the business world due to their ability to help companies improve their customer service in different ways.
Get a Quote from PixaFusion Today!
The holiday season is quickly approaching, so firms must respond to and engage with their audience through efficient digital marketing techniques if they want to be noticed. Contact one of our digital marketing specialists if you’re ready to maximise your Christmas marketing plans and take your activities to a merrier, more prosperous new height.