How Prevalent is Mobile Traffic vs Desktop Traffic

Mobile Traffic Is As Prevalent As Desktop Traffic

by with No Comment BusinessMobile TrafficTechnologyWeb Design

The evolution of internet usage has been nothing short of revolutionary. One of the most significant shifts in recent years is the rise of mobile traffic, which has now become as prevalent as desktop traffic. This transition has profound implications for businesses, marketers, and web developers. In this blog, we will dive into the factors that are driving this change.

The Rise of Mobile Traffic

There are many factors that have contributed to the surge in mobile traffic, such as the advancements in mobile technology, the proliferation of mobile devices, and changes in consumer behaviour. Mobile devices have developed so much, to the point where they have become ubiquitous, offering convenience and connectivity that desktops cannot offer. According to Statista, the number of smartphone users worldwide reached approximately 6.8 billion in 2023, a significant increase from the 3.7 billion users in 2016.

Along with mobile devices being ubiquitous, mobile internet access has become more affordable and widespread, enabling more people to browse the web, shop online, and interact on social media via their mobile devices. The development of high-speed mobile networks such as 4G and 5G has further accelerated this, providing faster and more reliable internet access on the go.

Statistical Evidence

Several statistics highlight the growing dominance of mobile traffic in the modern world. As of 2023, mobile devices accounted for 56% of global web traffic, a significant increase from 31% in 2015. This shift is even more pronounced in certain regions, such as Asia and Africa, where mobile usage far exceeds desktop usage due to mobile devices being more accessible and affordable.

E-commerce is a sector where the impact of mobile traffic is evident. According to forecasts on Statista, retail sales from m-commerce in the UK are expected to surpass the 100 billion British pounds mark by 2025. This coincides with high mobile usage, as close to 100% of individuals in the UK between the ages of 16 and 54 owned a smartphone in 2023.

The Impact on Businesses

The rise of mobile traffic has significant implications for businesses across all industries. Companies must now prioritise mobile optimisation to ensure their websites and applications provide a seamless user experience. Google’s mobile-first indexing means that

mobile devices are prioritised ahead of other desktop devices in search results. This has made mobile optimisation more critical for maintaining search visibility and attracting organic traffic.

Due to this, businesses must adapt their marketing strategies to target mobile users effectively. This includes leveraging mobile-friendly advertising formats, such as vertical video ads and in-app advertisements, as well as utilising location-based marketing to reach consumers at the right place and time.

Case Studies

Major retailers such as Amazon have heavily invested in their mobile app and have optimised their website for mobile users. The Amazon app offers customers personalised recommendations, easy navigation, and one-click purchasing, which contributes to its dominance in the m-commerce market.

The banking sector has also seen a significant shift towards mobile banking. Many banks have developed mobile apps that allow customers to manage their finances, transfer money, and deposit checks. According to Insider Intelligence, mobile banking is expected to reach 3.6 billion users globally by the end of 2024.

Social media platforms are useful for businesses to use for advertising their products and services. As of 2023, Facebook reported that 98.3% of their active users accessed the platform from a mobile device. The high number of mobile users means that platforms such as Facebook optimise their interfaces and advertising formats for mobile use.

Final Thoughts

The shift towards mobile traffic is a defining trend of the modern digital landscape. Businesses must adapt to meet the demands of mobile users as mobile devices continue to dominate internet usage. Businesses must optimise websites and applications for mobile users, leverage mobile-centric marketing strategies, and remain at the forefront of technological advancements. Embracing the mobile-first approach allows businesses to enhance user engagement, increase sales, and secure a competitive advantage in an increasingly mobile world.

 

Digital Marketing Trends

Digital Marketing New Year Trends that will Help Boost Your Business

by with No Comment BusinessDigital Marketing

Marketers are now heavily investing in digital marketing strategies and exploring new areas for growth to stay afloat. Despite the upheaval, companies that are nimble, adaptable, and inventive are flourishing. A lot of companies are keeping their chins up despite the uncertainty. With New Year just around the corner, more and more people are adopting digital marketing strategies.

1.     Emphasis on a Plan with Measurable Social Impact

It’s not a new phenomenon for brands to advocate for the causes they believe in. However, the shift in how businesses are presenting themselves in response to global events is reflected in the fact that they are placing their impact strategy at the heart of their digital marketing plan. Brands that show initiative and care about their customers’ values and beliefs are more likely to succeed.

2.     Promotional AI

Promotional AI is an incredible strategy that can be worked around New Year’s. Recently, there has been a meteoric rise in the use of artificial intelligence (AI)-powered services including content generation, chatbots, and search engines.

There’s a lot of excitement about AI’s potential for digital marketers around New Year. There is a correlation between the performance of a digital marketing effort and the speed and accuracy with which data about client behaviour can be gathered using AI.

Marketers’ time can be freed up for more complicated duties like creative strategy formulation when AI is utilised to automate routine chores like data collection and analysis.

Search Engine Optimization (SEO)

Many of your clients are still taking advantage of the convenience offered by digital assistants. Users can now conduct web searches without ever touching their phones, thanks to features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant.

Plan on making adjustments to your search engine optimization (SEO) to accommodate voice searches. Consider the natural language terms individuals would use to ask their virtual assistant to discover you. According to Google,

Digital Marketing voice search stats

 

3.     Visualization of Content for Telling Stories

You could be forgiven for assuming that “readable” material is more important than graphics and design in modern times, what with the rise of smart speakers and voice search.

It’s true that innovations in voice search are impacting how we’ll create content in the future, but that doesn’t mean you should ignore visual content or the fundamentals of brand storytelling in the present. People are more likely to engage with a piece of content if it also includes visual elements.

4.     Personalization

One of the most significant developments in marketing is personalization. Create advertising and marketing efforts that focus on specific people, rather than broad demographic groups to have a significant effect on your traffic, leads, and revenue this New Year.

Email marketing campaigns are the best approach to customise interactions with customers. Consider trust, brand alignment, and comprehension when developing a digital marketing plan.

5.     Introduce Solutions

People are looking for solutions, especially as the New Year starts. They have new motivations, new determination, and a new sense of achievement; therefore, it’s essential to provide them with solutions. People want to follow strong, reliable leaders who can advise them on where to shop, who to work with, and what services to use.

Customers will become loyal to your brand if you establish yourself as an authority in your field and cater to their psychological and social requirements.

6.     Create Material in accordance with Google’s E-A-T Guidelines

If you want your site to rise in the results around New Year, you must prove to search engines that the content you provide is quick, accurate, trustworthy, and authoritative. Create content and develop strategies for digital marketing in accordance with Google’s E-A-T (expertise, authoritativeness, and trustworthiness) guidelines.

7.     Invest in a Podcast

Creating a podcast is one of the best ways to transform your C-suite employees into influential voices in your field. In 2022, 62% of Americans listened to podcasts. It’s an easy approach to connecting with your audience, and conveying your expertise, and doesn’t need as much production as video.

8.     Make Promotional Videos

The word “video” or the thought of making one yourself may make you uncomfortable but have no fear. It is an exceptional digital marketing strategy and it won’t cost as much as you imagine. A good camera and a microphone are all that are required. In many instances, a smartphone will do the trick.

Do the following to enhance search traffic to your site:

  • You should make sure your video helps your ideal customer with their problem.
  • Applying appropriate keywords to your YouTube video will increase its visibility.
  • The name you give your video is also crucial.

The most important thing to know about video marketing is that videos are currently the most popular type of content on any social media site.

9.     Use Networking Sites

Depending on your specific business objectives and audience, you should allocate your resources accordingly. Instagram is your best chance to reach Generation Z this New Year. On the other hand, if you’re in the business, you might appreciate the more formal atmosphere that LinkedIn provides.

Use social media for customer retention and customer acquisition. Remember that the more often a potential customer sees your brand, the better chance you have of gaining their trust and, eventually, their business.

What are YOUR plans for the New Year?

When it comes to marketing, do you plan to hire a digital marketer? Hire us at PixaFusion, a digital marketing agency Cardiff to increase your team’s social media activity. Send us your New Year’s resolution and let us know if we can lend a hand.

Digital Marketing Strategies to Get Ahead This Holiday Season

Digital Marketing Strategies to Get Ahead This Holiday Season

by Digital MarketingSocial Media Marketing

As a result of the rise of smartphones, social media, and online purchasing, seasonal promotions are increasingly promoted through digital channels. This emphasizes the need to develop a distinctive digital marketing approach to help growing companies compete during the busy holiday season.

Digital Marketing Strategies to Utilize the Holiday Season

The following are some effective strategies that can help you get ahead this holiday season:

1. Embrace the Season’s Cheer

Firms must embrace the holiday spirit and merriment in their Christmas marketing to connect with customers and leave a lasting impression. This is a prime moment for brands to give crystal-clear, engaging, and instructive messages in visual and interactive digital marketing content, as consumers are far more willing to try new brands during this time.

With a holiday theme, a newly discovered brand can be much more tempting to a consumer, mainly if the brand makes the journey easy for consumers by clearly labelling ‘present’ pages, providing helpful holiday recommendations, and offering obvious holiday discounts. However, companies should be aware of the language and tone of their Christmas marketing efforts to remain sensitive to changes in people’s financial status.

2. Personalised Content

As consumers seek more individualised and unique experiences, personalised content has become a significant selling factor for many brands. Brands might do well to stand out from the Christmas crowd by sending customised emails to their existing customers and new subscribers that include suitably festive wishes.

If a company can break down its audience into specific subsets and then provide them with information that speaks directly to them, it can reap the benefits of tailored content. Offering a discount to new members is one way to do this while tailoring your tone and message to the preferences of your most loyal consumers. The message could simply express gratitude for the patron’s ongoing patronage and its positive impact on the company.

Remember that consumers are considerably more likely to engage with marketing campaigns that make them feel valued and loved by a brand than those that send them cold emails. All your Christmas advertising can benefit from this.

3. Use Your Email List to Your Advantage

Ads flood the web when the holidays approach, overwhelming consumers. Given the confluence of these factors, it may be less of a challenge to communicate with your target audience in their inboxes. If they trust your brand enough to sign up for your company’s emails, that says a lot about their experience. They are more inclined to purchase from you, the established brand, rather than the various competing stores.

Here is an example for your convenience:

Christmas Email Marketing

 

4. Promote Things That are Suitable as Presents in Your Marketing Materials

Of course, there are some products in your store’s stock that you can’t wrap, while others were virtually meant to be given as presents. Inspect your stock to see what might be used in a gift guide for your company. It is important to study consumer behaviour to predict what new products will sell well this year so that you can put more emphasis on them in your advertising or digital marketing campaigns.

5. Change Up Your Social Media Presence

You may take advantage of the Christmas season by making the following three critical adjustments to your social media marketing strategy:

· What You Upload

Celebrate your company’s unique culture during the Christmas season. Photos from the corporate Christmas party or Halloween costume contest provide a fun opportunity for employees to show their lighter side. Holiday-themed, branded visuals attract more attention than the same design employed throughout the year. It’s also an excellent time to start sharing more stories on social media, where readers can participate in polls, inquiries, and other interactive features related to the content being shared.

· Where do You Upload

The holidays are a terrific opportunity to expand your reach if you’re simply posting on one or two sites. Using seasonal hashtags and content, your new account can get greater exposure and new followers.

· How You Upload

The content you share on your many social media profiles should be varied. Spread your content across multiple channels, publish at varying times, utilise different visuals, and modify formality in your messages.

6. Offer Bundles of Products

People love getting a good deal, so if you can bundle many things together at a price, you’ll probably see increased sales during the Christmas season. A customer’s final total at checkout will be greater if they purchase a bundle rather than a single item. Consider offering a discount to lure the customers in.

7. Use the Potential of AI

The marketing industry has become fixated on artificial intelligence (AI). The abundance of accessible resources could be pivotal for the success of many companies’ holiday campaigns. Through its ability to generate trends and forecasts from otherwise time-consuming and overwhelming statistics, AI promises to deliver increasingly efficient and successful marketing results.

Artificial intelligence (AI) tools are the future of the business world due to their ability to help companies improve their customer service in different ways.

Get a Quote from PixaFusion Today!

The holiday season is quickly approaching, so firms must respond to and engage with their audience through efficient digital marketing techniques if they want to be noticed. Contact one of our digital marketing specialists if you’re ready to maximise your Christmas marketing plans and take your activities to a merrier, more prosperous new height.