What is Google Analytics?

Google Analytics is an interesting tool to use and can be very beneficial when keeping track of statistics that can be used for marketing strategies for your website.

Behavioural Patterns in Customers

By understanding and looking into the behavioural patterns of your customers you can tailor your marketing and context to match this alongside testing which strategies are working better than others. 

So, by giving you information regarding your customer’s behaviours like what device they use or whether your audience has an age/gender/demographic pattern it can show what will work in terms of making the right impression. This data is also presented in an easy manner through charts and graphs, by segregating each demographic it will make the analysis easier to interpret.  

Specifically, it can help with SEO strategies. By having access to specific data such as the demographics, interests, and behaviour patterns of your traffic you can use that to tailor your keyword generation for example. So, by using keywords that clearly resonate with the traffic being brought to your site, it will highly optimize your digital appearance on google as well as improve your ranking… This information can further be used to build your content up on your website and socials again tailoring it to any data provided by google analytics. This provides an opportunity for trial and experimentation to see whether your SEO strategies will reflect on your build-up of traffic to the website.

One issue we find when offering SEO and access to google analytics to show a client’s performance is that it won’t happen overnight. Strategies need time to show activity. Especially as this source of data shows google traffic brought to the site it can be frustrating when these numbers aren’t always converted into leads so this needs time and patience to show some really valuable data!

Understanding your website’s data and performance will put you ahead of your competition!

How and why you should be using a platform like TikTok to market your business

As Social Media marketing is such an important part of advertising, it’s important that all potential platforms are covered including platforms that may not seem suitable for a professional outlook. However, the growth in the platform TikTok has shown to greatly benefit businesses and has made thousands of users successful in marketing their brand on TikTok as well as well-known brands ranging from hospitality like Nando’s to commercial flight companies like Ryanair and to fashion brands such as Zara. Making this app the breeding ground for growing customer bases. However, this does mean that there is very high competition and so it is difficult to compete with these high-end brands that have an existing following base. But no fear, here are some tips and tricks you can use to be resourceful and use this app to your advantage.

  • Firstly, ensure you’re fully aware of how to operate the platform, similar to Instagram and Facebook there are hidden accessories that can make managing your account easier and more effective. For example, it might be as simple as making it a business account so you are able to see analytics of who is attracted to your page. Once you have this information you can assess whether you need to alter your content to get these customer groups or whether you want to diversify.
  • Also, it’s important to note that this app is for all types of content and users so the use of hashtags will be essential. This is because your videos could pop on certain timelines and algorithms and ensure you end up on the right one so you’re targeting the right audience, this can then be closely managed. Once you do it right the first time and fall into the right category all you have to worry about is your actual content.
  • Content is so imperative when it comes to marketing online as it puts across an image of your business to your followers and audience, so you have to make sure your content is creating the right image you want to have. For example, professionalism should be considered but being on an app like TikTok where your videos need to go viral to be successful can make it difficult, so you need to find the right balance. 
  • The best way to find out how to do this is simply through good old competitive stalking, seeing what your competitors are doing that is working. So, even though there is high competition, it also gives you a chance to adapt to their content and make it your own to give you an upper hand in bringing awareness to your brand.
  • Alongside finding customers it’s also a business opportunity to find business partners or potential influencers to market your products. By using this you are able to bring awareness to your products and profile to hopefully grow your following. If you want to find out any more information regarding influencer marketing or the use of word of mouth then check out our other blog ‘The impact of word of mouth and influencer marketing on a business and customer perspective’.

Once you have mastered the ins and outs of a platform like this one, these same skills can be used on other Social media platforms, making marketing on social easier and more effective. It’s good to note that this will take a lot of time and effort, but this will pay off in the future.