Digital Marketing New Year Trends that will Help Boost Your Business

Marketers are now heavily investing in digital marketing strategies and exploring new areas for growth to stay afloat. Despite the upheaval, companies that are nimble, adaptable, and inventive are flourishing. A lot of companies are keeping their chins up despite the uncertainty. With New Year just around the corner, more and more people are adopting digital marketing strategies.

1.     Emphasis on a Plan with Measurable Social Impact

It’s not a new phenomenon for brands to advocate for the causes they believe in. However, the shift in how businesses are presenting themselves in response to global events is reflected in the fact that they are placing their impact strategy at the heart of their digital marketing plan. Brands that show initiative and care about their customers’ values and beliefs are more likely to succeed.

2.     Promotional AI

Promotional AI is an incredible strategy that can be worked around New Year’s. Recently, there has been a meteoric rise in the use of artificial intelligence (AI)-powered services including content generation, chatbots, and search engines.

There’s a lot of excitement about AI’s potential for digital marketers around New Year. There is a correlation between the performance of a digital marketing effort and the speed and accuracy with which data about client behaviour can be gathered using AI.

Marketers’ time can be freed up for more complicated duties like creative strategy formulation when AI is utilised to automate routine chores like data collection and analysis.

Search Engine Optimization (SEO)

Many of your clients are still taking advantage of the convenience offered by digital assistants. Users can now conduct web searches without ever touching their phones, thanks to features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant.

Plan on making adjustments to your search engine optimization (SEO) to accommodate voice searches. Consider the natural language terms individuals would use to ask their virtual assistant to discover you. According to Google,

Digital Marketing voice search stats

 

3.     Visualization of Content for Telling Stories

You could be forgiven for assuming that “readable” material is more important than graphics and design in modern times, what with the rise of smart speakers and voice search.

It’s true that innovations in voice search are impacting how we’ll create content in the future, but that doesn’t mean you should ignore visual content or the fundamentals of brand storytelling in the present. People are more likely to engage with a piece of content if it also includes visual elements.

4.     Personalization

One of the most significant developments in marketing is personalization. Create advertising and marketing efforts that focus on specific people, rather than broad demographic groups to have a significant effect on your traffic, leads, and revenue this New Year.

Email marketing campaigns are the best approach to customise interactions with customers. Consider trust, brand alignment, and comprehension when developing a digital marketing plan.

5.     Introduce Solutions

People are looking for solutions, especially as the New Year starts. They have new motivations, new determination, and a new sense of achievement; therefore, it’s essential to provide them with solutions. People want to follow strong, reliable leaders who can advise them on where to shop, who to work with, and what services to use.

Customers will become loyal to your brand if you establish yourself as an authority in your field and cater to their psychological and social requirements.

6.     Create Material in accordance with Google’s E-A-T Guidelines

If you want your site to rise in the results around New Year, you must prove to search engines that the content you provide is quick, accurate, trustworthy, and authoritative. Create content and develop strategies for digital marketing in accordance with Google’s E-A-T (expertise, authoritativeness, and trustworthiness) guidelines.

7.     Invest in a Podcast

Creating a podcast is one of the best ways to transform your C-suite employees into influential voices in your field. In 2022, 62% of Americans listened to podcasts. It’s an easy approach to connecting with your audience, and conveying your expertise, and doesn’t need as much production as video.

8.     Make Promotional Videos

The word “video” or the thought of making one yourself may make you uncomfortable but have no fear. It is an exceptional digital marketing strategy and it won’t cost as much as you imagine. A good camera and a microphone are all that are required. In many instances, a smartphone will do the trick.

Do the following to enhance search traffic to your site:

  • You should make sure your video helps your ideal customer with their problem.
  • Applying appropriate keywords to your YouTube video will increase its visibility.
  • The name you give your video is also crucial.

The most important thing to know about video marketing is that videos are currently the most popular type of content on any social media site.

9.     Use Networking Sites

Depending on your specific business objectives and audience, you should allocate your resources accordingly. Instagram is your best chance to reach Generation Z this New Year. On the other hand, if you’re in the business, you might appreciate the more formal atmosphere that LinkedIn provides.

Use social media for customer retention and customer acquisition. Remember that the more often a potential customer sees your brand, the better chance you have of gaining their trust and, eventually, their business.

What are YOUR plans for the New Year?

When it comes to marketing, do you plan to hire a digital marketer? Hire us at PixaFusion, a digital marketing agency Cardiff to increase your team’s social media activity. Send us your New Year’s resolution and let us know if we can lend a hand.

What is Google Analytics?

Google Analytics is an interesting tool to use and can be very beneficial when keeping track of statistics that can be used for marketing strategies for your website.

Behavioural Patterns in Customers

By understanding and looking into the behavioural patterns of your customers you can tailor your marketing and context to match this alongside testing which strategies are working better than others. 

So, by giving you information regarding your customer’s behaviours like what device they use or whether your audience has an age/gender/demographic pattern it can show what will work in terms of making the right impression. This data is also presented in an easy manner through charts and graphs, by segregating each demographic it will make the analysis easier to interpret.  

Specifically, it can help with SEO strategies. By having access to specific data such as the demographics, interests, and behaviour patterns of your traffic you can use that to tailor your keyword generation for example. So, by using keywords that clearly resonate with the traffic being brought to your site, it will highly optimize your digital appearance on google as well as improve your ranking… This information can further be used to build your content up on your website and socials again tailoring it to any data provided by google analytics. This provides an opportunity for trial and experimentation to see whether your SEO strategies will reflect on your build-up of traffic to the website.

One issue we find when offering SEO and access to google analytics to show a client’s performance is that it won’t happen overnight. Strategies need time to show activity. Especially as this source of data shows google traffic brought to the site it can be frustrating when these numbers aren’t always converted into leads so this needs time and patience to show some really valuable data!

Understanding your website’s data and performance will put you ahead of your competition!

Digital Marketing in the Year of Covid-19

During this year, businesses have become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases, it has been the deciding factor in whether they make it through the tough times now and the months ahead.

The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers to face-to-face business, pose an enormous challenge. The key to resilience is the development of ongoing contingencies to mitigate this loss.

B2B companies have relied on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies.

For smaller businesses, especially, those used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock.

Larger companies are also now finding themselves in the position of having potentially lost millions through cancelled activities and events and cannot claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies will leave them with a marketing budget to reassign.

Digital is the clear winner here, and companies including ones that may not so much as had a Facebook page before will need to move into social marketing, content marketing, SEO and influencer-led campaigns.

Of course, this means there are opportunities out there for the taking if you are a B2B supplier in an industry that has been slow to adapt to digital marketing. A key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over the web or social media platforms where introductions are made and relationships are fostered.

In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no one really has any idea how long this will last and whether this will lead to longer-term change.

Being confined to the office or even the home rather than on the road on sales visits or at events, means marketers have more time to develop digital strategies. This means researching where your customers can be found online and how different approaches and tactics might impact your success. If your organisation previously put token efforts into digital channels because like a lot of other businesses, you had built your networks offline and that had always seemed to work now is the time to revisit them.

That could be as simple as giving your website and social pages a refresh, or a more innovative approach. It’s undoubtedly true that the coming weeks, or months or however long this situation lasts will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost.

As long as businesses approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency strategy but could carry on providing long-term value when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future pandemics.