Marketers are now heavily investing in digital marketing strategies and exploring new areas for growth to stay afloat. Despite the upheaval, companies that are nimble, adaptable, and inventive are flourishing. A lot of companies are keeping their chins up despite the uncertainty. With New Year just around the corner, more and more people are adopting digital marketing strategies.
1. Emphasis on a Plan with Measurable Social Impact
It’s not a new phenomenon for brands to advocate for the causes they believe in. However, the shift in how businesses are presenting themselves in response to global events is reflected in the fact that they are placing their impact strategy at the heart of their digital marketing plan. Brands that show initiative and care about their customers’ values and beliefs are more likely to succeed.
2. Promotional AI
Promotional AI is an incredible strategy that can be worked around New Year’s. Recently, there has been a meteoric rise in the use of artificial intelligence (AI)-powered services including content generation, chatbots, and search engines.
There’s a lot of excitement about AI’s potential for digital marketers around New Year. There is a correlation between the performance of a digital marketing effort and the speed and accuracy with which data about client behaviour can be gathered using AI.
Marketers’ time can be freed up for more complicated duties like creative strategy formulation when AI is utilised to automate routine chores like data collection and analysis.
Search Engine Optimization (SEO)
Many of your clients are still taking advantage of the convenience offered by digital assistants. Users can now conduct web searches without ever touching their phones, thanks to features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s digital assistant.
Plan on making adjustments to your search engine optimization (SEO) to accommodate voice searches. Consider the natural language terms individuals would use to ask their virtual assistant to discover you. According to Google,
3. Visualization of Content for Telling Stories
You could be forgiven for assuming that “readable” material is more important than graphics and design in modern times, what with the rise of smart speakers and voice search.
It’s true that innovations in voice search are impacting how we’ll create content in the future, but that doesn’t mean you should ignore visual content or the fundamentals of brand storytelling in the present. People are more likely to engage with a piece of content if it also includes visual elements.
One of the most significant developments in marketing is personalization. Create advertising and marketing efforts that focus on specific people, rather than broad demographic groups to have a significant effect on your traffic, leads, and revenue this New Year.
Email marketing campaigns are the best approach to customise interactions with customers. Consider trust, brand alignment, and comprehension when developing a digital marketing plan.
5. Introduce Solutions
People are looking for solutions, especially as the New Year starts. They have new motivations, new determination, and a new sense of achievement; therefore, it’s essential to provide them with solutions. People want to follow strong, reliable leaders who can advise them on where to shop, who to work with, and what services to use.
Customers will become loyal to your brand if you establish yourself as an authority in your field and cater to their psychological and social requirements.
6. Create Material in accordance with Google’s E-A-T Guidelines
If you want your site to rise in the results around New Year, you must prove to search engines that the content you provide is quick, accurate, trustworthy, and authoritative. Create content and develop strategies for digital marketing in accordance with Google’s E-A-T (expertise, authoritativeness, and trustworthiness) guidelines.
7. Invest in a Podcast
Creating a podcast is one of the best ways to transform your C-suite employees into influential voices in your field. In 2022, 62% of Americans listened to podcasts. It’s an easy approach to connecting with your audience, and conveying your expertise, and doesn’t need as much production as video.
8. Make Promotional Videos
The word “video” or the thought of making one yourself may make you uncomfortable but have no fear. It is an exceptional digital marketing strategy and it won’t cost as much as you imagine. A good camera and a microphone are all that are required. In many instances, a smartphone will do the trick.
Do the following to enhance search traffic to your site:
- You should make sure your video helps your ideal customer with their problem.
- Applying appropriate keywords to your YouTube video will increase its visibility.
- The name you give your video is also crucial.
The most important thing to know about video marketing is that videos are currently the most popular type of content on any social media site.
9. Use Networking Sites
Depending on your specific business objectives and audience, you should allocate your resources accordingly. Instagram is your best chance to reach Generation Z this New Year. On the other hand, if you’re in the business, you might appreciate the more formal atmosphere that LinkedIn provides.
Use social media for customer retention and customer acquisition. Remember that the more often a potential customer sees your brand, the better chance you have of gaining their trust and, eventually, their business.
What are YOUR plans for the New Year?
When it comes to marketing, do you plan to hire a digital marketer? Hire us at PixaFusion, a digital marketing agency Cardiff to increase your team’s social media activity. Send us your New Year’s resolution and let us know if we can lend a hand.