The impending festival season is undoubtedly creating greater prospects for online purchasing. One of the secrets to thriving online sales this time is improving the web design to catch up with the festive spirit and enhance the purchasing experience.
· Incorporate Seasonal Decorations
Obviously, incorporating seasonal implications into your web design is the first step. Gaining more interest and customers is possible with the help of an appropriate and efficient holiday layout.
Putting some holiday cheer into your online store requires more than just giving your brand a Santa hat. You must consider carousels, sales highlights, background graphics, and videos. You can tailor the amount of holiday spirit infused into your online to the wares you sell and your intended ROI.
Naturally, you’d want to immerse your site’s users in the Christmas mood from every angle if you’re selling festival-related consumables and planning enticing promos. Make sure you have an excellent and eye-catching promotion area on your homepage, with connections to microsites decked out in holiday cheer and offering unbelievable deals.
There is plenty of potential for innovation if you want to use Christmas to boost brand love for your business, even if your products don’t have a Christmas feel.
Here are a few examples of what your site could be used for:
- A joyful holiday season and New Year greeting in a pop-up newsletter sign-up form.
- Santa Claus sleigh animations.
- Incorporate a redder colour scheme in keeping with the subject matter.
- Rearrange your product catalogue with seasonal best-sellers at the front.
· Incorporate Visuals into Your Web Design
Prepare all the visuals you’ll need to advertise the sale’s changing deals, such as banners advertising discounts. Timed offer modifications can be implemented smoothly on your site, but this requires careful planning and sufficient development and testing time. You should update your promotional graphics and language appropriately across your site.
· Get the Most Out of Your Calls to Action
The Christmas spirit can be amplified with even little adjustments. If you want to give your call-to-actions a festive vibe, you can use icons of cute presents, bells, and snowflakes, or even better, animations.
It might be considered heretical to deviate from a brand’s established visual aesthetic. Having a little lighthearted fun with the buttons is a great way to show your holiday spirit without going overboard.
· Include Excellent Material for the Holidays
This is an essential component of your trip preparations. Find an engaging copy that fits the Christmas spirit, and make changes to your bespoke web design. A good place to start is by developing a content theme that can be used across all Marketing channels (website, social media, and email marketing).
Avoid attempting anything very fancy or intricate. Customers will be inundated with marketing material, so it’s best to get to the point quickly and concisely. Highlight the cost savings that they will incur by purchasing from you.
Customized material is fantastic. Approach a digital marketing agency or a bespoke web designer to get your hands on the best theme for your festival-friendly content.
· Modify the Logo to Reflect the Content
Many businesses are adapting their branding strategies to reflect the joy of the holiday season. It’s time you joined the bandwagon and created a spectacular festive rendition of your logo. Bringing some holiday cheer to your brand doesn’t require much more than a sprig of mistletoe.
Here is a cool example from Nike for your convenience:
· Give No Space to Errors
Infuriating your online customers is a surefire way to lose sales if your website experiences technical difficulties during the holiday shopping season. Create something engaging to increase the likelihood that buyers will return. Employ a web designer to ensure there are no anomalies.
· Don’t Let Your Brand’s Identity Stray from What it Stands For
Adding a bow or a strand of holiday lights to your logo is a simple way to inject some holiday spirit into your business. However, don’t alter identifying features like your logo, brand colours, or website’s fonts. To convert visitors into buyers, your website must immediately reassure harried browsers that they have arrived at the correct destination.
· Be Welcoming in Your Holiday Artwork and Writing
The more diverse your images, infographics, and writing are, the more people your website design will likely reach. Of course, if your shop sells seasonal goods in preparation for a particular winter celebration, such as Christmas, Hanukkah, Diwali, Yule, or another, you should target your language accordingly.
· Have a Fun Activity Ready for Guests
Make people who land on your homepage eager to start purchasing. Put the main selling point of your store front and centre by adding seasonal touches and a hero image.
· Offer Holiday-Goers an Incentive to Sign up for Your Mailing List
Put a sprig of holly in your opt-in box and give a coupon code to all the new people that sign up for your email list.
· Update Your Payment Options and the Checkout Process
If you want more people to buy something from you, make the checkout process as painless as possible. Consider accepting other payment options, so clients can make purchases without entering their payment information each time.
Looking for a Web Designer in Cardiff?
If you are looking for cost-effective, modern, bespoke web designs for businesses that build trust and generate quality leads. Look no further as Pixafusion, a competent digital marketing agency, is here to solve your dilemma! Want to discuss any projects? Feel free to say Hi and talk to our experts.